"screen lock" App Store Keywords Research Case | ASOTools
×

"screen lock" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “screen lock” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “features”, “chewing gum”, “exists”, “warface”, “pbs passport”, “video audio converter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “screen lock” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword screen lock from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lock screen wallpaper 43 24 249 111
screen lock wallpaper 43 14 250+ 115
screen lock wallpapers 43 14 250+ 105
screen locks 38 18 250+ 151
lock screen 36 63 250+ 165

The search volume of the core keyword screen lock in Google App Store reached 38, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Touch Lock - disable your touch screen touch screens 36 11
2
Touch Lock - Touch Screen Locker for Video Players untouched 14 37
3
Lock Screen locking screen 38 17
4
Screen Off and Lock switch off 29 11
5
Screen Lock : Pro screen off and lock app lock screen pro ≤5 9
6
Lock screen password password 52 70
7
lockscreen passcode lock screen 36 63
8
Screen Lock - one touch to lock the screen screenlock 24 9
9
Lock screen замок 31 28
10
Touch Protector (the best of Touch Disabling apps) the protector 39 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
1.0000 68 64 250+ 245
fundaa 63 61 248 244
sandra bullock 60 59 250+ 240
loksatta 60 37 250+ 173
pin 55 69 250+ 46

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
1.1.1.1: Faster & Safer Internet 1 68 82
2
FOX Sports: Latest Stories, Scores & Events jgmx 77 68
3
FOX NOW: Watch Live & On Demand TV & Stream Sports fox 73 74
4
Nick nlck 68 57
5
Lock screen замок 31 28
6
Ultimate Notepad - #1 Notes App with Cloud Sync 备忘录壁纸 ≤5 7
7
Nova Launcher nova 50 67
8
The CW the 65 100
9
Wolf Wallpapers 4K öncü döner 26 44
10
ADW Launcher 2 adw launcher 7 7

These five keywords: “1.0000”, “fundaa”, “sandra bullock”, “loksatta”, “pin”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “1.1.1.1: Faster & Safer Internet”, “FOX Sports: Latest Stories, Scores & Events”, “FOX NOW: Watch Live & On Demand TV & Stream Sports”, “Nick”, “Lock screen”, “Ultimate Notepad - #1 Notes App with Cloud Sync”, “Nova Launcher”, “The CW”, “Wolf Wallpapers 4K”, “ADW Launcher 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “screen lock”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “screen lock