"scotland" App Store Keywords Research Case | ASOTools
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"scotland" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scotland” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stick war”, “wework”, “backpage”, “mammoth”, “craigslist”, “worldremit”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scotland” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scotland from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
scotland news 39 11 250+ 156
bank of scotland 34 23 249 129
the herald scotland 29 5 250+ 43
royal bank of scotland 25 34 249 200
scotland yard 24 36 250+ 212

The search volume of the core keyword scotland in Google App Store reached 36, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 10 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Protect Scotland scotland track and trace app 18 28
2
Scotland Radio Stations radio of scotland ≤5 30
3
Welcome to Scotland Guide welcomes 53 38
4
Historic Scotland historic scotland 12 17
5
Map of Scotland offline scotland offline map and travel trip guide ≤5 30
6
Traveline Scotland traveline scotland 11 28
7
News Scotland scotland news 39 11
8
Scotland Explore scotland explore ≤5 30
9
Scotland Flag Live Wallpaper scotland live wallpaper ≤5 30
10
Jobs In Scotland swipe jobs ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tin tuc 66 29 250+ 217
новини 65 32 250+ 186
llyods online banking 55 8 249 81
sepsis 53 44 249 183
welcomes 53 38 249 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tin moi 24h - Doc bao, tin tuc 24h 73 65
2
Opera News: Breaking Local & US Headlines mnews 87 30
3
Tin Nóng 24h - Đọc Báo Mới, Tin Tức Mới Nhất Vn tin nong 43 22
4
SmartNews: Local News Break smartnews 34 36
5
STV News новини 65 32
6
KOCO 5 News and Weather koco 23 37
7
CBS News - Live Breaking News free news 20 15
8
BÁO MỚI - Đọc Báo, Tin Tức 24h đọc báo 50 42
9
news.com.au nine news.com.au 16 30
10
VnExpress - Tin tức 24h vn expres 70 48

These five keywords: “tin tuc”, “новини”, “llyods online banking”, “sepsis”, “welcomes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tin moi 24h - Doc bao, tin tuc”, “Opera News: Breaking Local & US Headlines”, “Tin Nóng 24h - Đọc Báo Mới, Tin Tức Mới Nhất Vn”, “SmartNews: Local News Break”, “STV News”, “KOCO 5 News and Weather”, “CBS News - Live Breaking News”, “BÁO MỚI - Đọc Báo, Tin Tức 24h”, “news.com.au”, “VnExpress - Tin tức 24h”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scotland”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scotland