"school day" App Store Keywords Research Case | ASOTools
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"school day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “school day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “allergies”, “bndes”, “converse shoes”, “chopped”, “isaimini”, “inter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “school day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword school day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
school days 43 24 249 171
first day of school 33 17 250+ 140
white day a labyrinth named school 11 17 249 176
school days games 7 16 250+ 181
school days the game 7 10 250+ 146

The search volume of the core keyword school day in Google App Store reached 43, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 157 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
School Days school 64 85
2
Super City (Superhero Sim) super 53 85
3
Hard Time (Prison Sim) prizon 53 21
4
Extra Lives (Zombie Survival Sim) dickie 50 39
5
Wrecked (Island Survival Sim) ships wrecked 33 35
6
Weekend Warriors MMA mma 48 47
7
The You Testament: The 2D Coming testaments 38 7
8
Wrestling Revolution wrestlers 48 6
9
Popscene (Music Industry Sim) scène 11 24
10
School Day Wellbeing school day wellbeing ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google kelas room 95 29 249 127
google classroom a 95 25 249 111
wtpsap 90 30 250+ 226
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Classroom googoe classroom 95 28
2
Klassroom klass 29 30
3
G Classroom WebMode oogle classroom 95 16
4
ClassDojo class dojo 67 28
5
Google Meet goigle meets 83 57
6
CLASSROOM EDUCATION class room 65 9
7
Virtual Classroom virtual classroom 26 11
8
Google Chrome: Fast & Secure chrome 76 47
9
Google Chat chat 59 90
10
Online Classroom online google classroom 28 17

These five keywords: “google kelas room”, “google classroom a”, “wtpsap”, “roblodd”, “roblodlx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Klassroom”, “G Classroom WebMode”, “ClassDojo”, “Google Meet”, “CLASSROOM EDUCATION”, “Virtual Classroom”, “Google Chrome: Fast & Secure”, “Google Chat”, “Online Classroom”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “school day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “school day