"scary game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scary game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ghost story”, “ingo”, “yunikon”, “level up”, “fake mail”, “amazon app store”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scary game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scary game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
scary games 43 18 250+ 135
the maze game scary 26 12 250+ 93
maze game scary 26 6 250+ 77
scary maze game 25 9 250+ 75
free scary games 17 12 250+ 127

The search volume of the core keyword scary game in Google App Store reached 34, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 126 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Death Park : Scary Clown Survival Horror Game it 61 77
2
Siren Head Horror - Scary Game acary games 22 9
3
Eyes: Scary Thriller - Creepy Horror Game العين 58 22
4
Evil Nun : Scary Horror Game Adventure olivia munn 50 58
5
Endless Nightmare: Epic Creepy & Scary Horror Game horror 48 75
6
Mr Meat: Horror Escape Room ☠ Puzzle & action game mr meat 36 20
7
Insomnia | Horror Game insomn 56 31
8
Scary Teacher 3D baba 53 64
9
Antarctica 88: Scary Action Survival Horror Game antarctic 51 50
10
3 Days to Die - Escape Horror Game arinma gecesi 28 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
1 68 82 250+ 140
euphoric 68 47 250+ 196
hellou 68 46 250+ 206
helll 68 28 249 139
1% 68 22 250+ 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
1.1.1.1: Faster & Safer Internet 1.0000 68 64
2
Ice Scream 1: Horror Neighborhood iescrem 68 8
3
Figure 1 - Medical Images £1 68 20
4
Google One one 61 85
5
1v1.LOL - Online Building & Shooting Simulator controller games 42 41
6
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
7
1+1 International hứa 1 1 ≤5 16
8
Dino T-Rex instalarlo 61 60
9
Pocoyo Numbers 1, 2, 3 Free apoya 36 47
10
1+1 video - ТВ и сериалы одного разу pid полтавою ≤5 29

These five keywords: “1”, “euphoric”, “hellou”, “helll”, “1%”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “1.1.1.1: Faster & Safer Internet”, “Ice Scream 1: Horror Neighborhood”, “Figure 1 - Medical Images”, “Google One”, “1v1.LOL - Online Building & Shooting Simulator”, “Stickman Party: 1 2 3 4 Player Games Free”, “1+1 International”, “Dino T-Rex”, “Pocoyo Numbers 1, 2, 3 Free”, “1+1 video - ТВ и сериалы”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scary game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scary game