"scary" App Store Keywords Research Case | ASOTools
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"scary" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scary” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “imo”, “scaling”, “om”, “like”, “emmas”, “bado”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scary” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scary from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
scary teacher 47 26 250+ 48
scary stories to tell in the dark 46 14 250+ 83
scary games 43 17 250+ 135
scary face 41 9 250+ 75
scary faces 41 6 250+ 74

The search volume of the core keyword scary in Google App Store reached 50, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scary Teacher 3D teacher 52 65
2
Scary Chat Stories - Free & Hooked with Addicted addicted 39 35
3
Death Park : Scary Clown Survival Horror Game it 61 76
4
Scary Child scary child 16 7
5
Scary Stranger 3D profesorul 43 19
6
Scary Butcher 3D scary vampire 7 6
7
Audio creepypasta. Horror and scary stories creepsmcpasta 12 12
8
Alexandra - Scary Stories Chat alexandra 46 44
9
Scary Neighbor Horror Teacher 3D scary neighbor simulator 3d ≤5 8
10
Scary Robber Home Clash burglars 39 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
euphoric 68 48 250+ 194
it 61 76 249 193
dark 60 76 250+ 93
alliens 60 18 250+ 116
crary games 60 30 250+ 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
EUPHORIA - Photo Editor Pic Collage Maker euphoria 55 50
2
Uforia uphoria 68 40
3
euphoria radio euphoria radio ≤5 4
4
Death Park : Scary Clown Survival Horror Game it 61 76
5
Euphoria - Create and Share Clips euphoria app ≤5 18
6
Antarctica 88: Scary Action Survival Horror Game antarctic 51 52
7
Psychedelic camera psychedelics 43 13
8
Euphoric HRMS sumedha hrms ≤5 19
9
Euphoric Kids Preschool agiro .io ≤5 30
10
Euphoria™ Softphone & TMS euphoria telecom ≤5 30

These five keywords: “euphoric”, “it”, “dark”, “alliens”, “crary games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “EUPHORIA - Photo Editor Pic Collage Maker”, “Uforia”, “euphoria radio”, “Death Park : Scary Clown Survival Horror Game”, “Euphoria - Create and Share Clips”, “Antarctica 88: Scary Action Survival Horror Game”, “Psychedelic camera”, “Euphoric HRMS”, “Euphoric Kids Preschool”, “Euphoria™ Softphone & TMS”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scary”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scary