"scape room" App Store Keywords Research Case | ASOTools
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"scape room" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scape room” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wetter”, “zooming”, “guia tv”, “marvin gaye”, “channels youtube”, “serem”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scape room” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scape room from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
escape room 55 34 250+ 130
escape rooms 45 17 250+ 131
eescape room 36 16 250+ 135
escape room games 32 20 250+ 152
escape room the game 28 30 250+ 246

The search volume of the core keyword scape room in Google App Store reached 55, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 130 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Room Escape: Wild Survival 1 survival escape ≤5 30
2
Weird Escape II sky escape mini games ≤5 8
3
100 Doors Puzzle Escape game 100 doors dare to unlock ≤5 12
4
Escape From Rooms & Mystery Places amazing escape ≤5 6
5
Free New Escape Games 035-Halloween Escape Games haunted halloween escape ≤5 3
6
Escape Game: Top Floor Room escape games neat escape ≤5 1
7
3D Escape Games-Puzzle Bedroom 1 escape the bedroom ≤5 7
8
Escape game Kids Room escape game kids room ≤5 30
9
Escape Game -Abandoned District free fire escape game ≤5 3
10
3D Escape Puzzle Kids Room 2 escape puzzle kids room ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rodblox 67 41 250+ 194
robblox 61 50 250+ 223
uscape 58 60 249 247
spotlights 58 14 248 102
spot light 58 13 250+ 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Roblox roblocxx 88 63
2
Bloxels bloxels 24 31
3
Mod Adopt Me Dog Baby Instructions (Unofficial) adopt me 49 39
4
Polyescape 2 - Escape Game roflex ≤5 24
5
Master skins for Roblox  studio roblox 45 27
6
Girls Skins for Roblox usernames for roblox 23 27
7
Mod Jailbreak Escape Helper (Unofficial) imperator fx 21 30
8
Wallpaper for Roblox HD 2020 clarity meme roblox part 2 ≤5 19
9
Mod Piggy Infection Instructions (Unofficial) 돼지저금통 게임 ≤5 26
10
Make Master Shop for Roblox roblox corporation 32 14

These five keywords: “rodblox”, “robblox”, “uscape”, “spotlights”, “spot light”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Roblox”, “Bloxels”, “Mod Adopt Me Dog Baby Instructions (Unofficial)”, “Polyescape 2 - Escape Game”, “Master skins for Roblox”, “Girls Skins for Roblox”, “Mod Jailbreak Escape Helper (Unofficial)”, “Wallpaper for Roblox HD 2020”, “Mod Piggy Infection Instructions (Unofficial)”, “Make Master Shop for Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scape room”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scape room