"scans" App Store Keywords Research Case | ASOTools
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"scans" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scans” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yutuo”, “go youtube”, “changes”, “dr”, “nba live”, “youtube.com activate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scans” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scans from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
descansar musica gratis 53 17 250+ 111
descansar mp3 51 58 250+ 241
descanso 46 33 249 191
descansa en paz 36 29 249 143
reaper scans 34 25 250+ 165

The search volume of the core keyword scans in Google App Store reached 50, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 161 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Adobe Scan: PDF Scanner with OCR, PDF Creator scan 53 82
2
QR & Barcode Scanner qr/code 61 12
3
Genius Scan - PDF Scanner gradescope 46 49
4
Simple Scan - Free PDF Scanner App sccaner 53 21
5
My Scans - Best PDF Scanner my scans 12 11
6
CamScanner - Scanner to scan PDF camscanner 54 20
7
Fast Scanner : Free PDF Scan chanr 53 11
8
FREE QR Barcode Scanner: QR Scanner/QR Code Reader qrs reader 34 30
9
FREE QR Scanner: Barcode Scanner & QR Code Scanner qpr code 61 12
10
Microsoft Office Lens - PDF Scanner office lens 40 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
traducir de ingles a español 87 20 250+ 139
traducción del inglés al español 87 18 250+ 128
cotsco 80 43 250+ 221
costco 74 43 250+ 209
sam s clubs 73 37 249 185

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
English Spanish Translator traduccion ingles español 87 17
2
Scan & Translate+ Text Grabber traductor de ingles a español foto 21 14
3
Translate vertalen nu 43 17
4
Traductor de inglés a español traducción del inglés al español 87 18
5
Spanish English Translator traducir español a ingles 87 14
6
English - Spanish. Translator traductor de español a ingles con voz 23 14
7
Google Translate gooletranslet 100 35
8
English Spanish Translator & Offline Dictionary traductor con camara sin internet ≤5 11
9
The translator hola translate 7 10
10
Photo Translator - translate pictures by camera перевести по фотографии 56 19

These five keywords: “traducir de ingles a español”, “traducción del inglés al español”, “cotsco”, “costco”, “sam s clubs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “English Spanish Translator”, “Scan & Translate+ Text Grabber”, “Translate”, “Traductor de inglés a español”, “Spanish English Translator”, “English - Spanish. Translator”, “Google Translate”, “English Spanish Translator & Offline Dictionary”, “The translator”, “Photo Translator - translate pictures by camera”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scans”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scans