"sams" App Store Keywords Research Case | ASOTools
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"sams" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sams” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cookie”, “walpaper”, “sandwich”, “mp3xd”, “homecoming spider-man”, “mensenge”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sams” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sams from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
samsung 68 80 249 138
samsung tablet 56 22 248 136
samsung tv 49 27 249 142
notebook samsung 48 22 249 158
samsung smartwatch 46 30 250+ 120

The search volume of the core keyword sams in Google App Store reached 66, its difficulty level reached 51, and the number of apps related to it reached 249, among them, there are 180 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sam's Club sam s clubs 73 37
2
Sam's Club Events sams club events ≤5 30
3
Deals for Sams Club sans club 48 28
4
My Club Schedule my club schedule 11 18
5
Sam’s Club México sam's club mexico 12 35
6
Sams Beauty divatress app ≤5 9
7
Good Sam Perks good sam perks 6 27
8
Sam's Level Maker  🏗 maker studios 11 9
9
Fantastic Sams fantastic sams 38 26
10
Sams Cars Ltd cordic ltd ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
giamail 100 74 249 247
amaxon 100 28 247 122
amazom 100 23 246 107
amzoma 100 30 250+ 160
hot maill 100 30 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail gmail 93 48
2
Google Drive google drivs 85 42
3
Google Duo - High Quality Video Calls apinoide 72 65
4
Tinder - Dating, Make Friends and Meet New People tinder 75 29
5
Google Translate gooletranslet 100 35
6
Happy Color™ – Color by Number colour 48 47
7
Hungry Shark Evolution shark 57 71
8
Roblox roblocxx 88 63
9
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
10
Google Chrome: Fast & Secure chrome 76 45

These five keywords: “giamail”, “amaxon”, “amazom”, “amzoma”, “hot maill”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “Google Drive”, “Google Duo - High Quality Video Calls”, “Tinder - Dating, Make Friends and Meet New People”, “Google Translate”, “Happy Color™ – Color by Number”, “Hungry Shark Evolution”, “Roblox”, “SoundCloud - Play Music, Audio & New Songs”, “Google Chrome: Fast & Secure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sams”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sams