"salao de beleza" App Store Keywords Research Case | ASOTools
×

"salao de beleza" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “salao de beleza” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “voodoo”, “doctor”, “cole”, “cartola fc”, “nodule”, “insecticides”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “salao de beleza” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword salao de beleza from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jogo da montrerai salao de beleza ≤5 24 250+ 231
salao de beleza monster high ≤5 14 250+ 194
salao de beleza da barbie ≤5 14 250+ 192
salao de beleza completo ≤5 11 250+ 178
camera para salao de beleza ≤5 10 250+ 146

The search volume of the core keyword salao de beleza in Google App Store reached 39, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 181 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair saloon - Spa salon hair dressers 46 14
2
Monster High™ Beauty Shop: Fangtastic Fashion Game momsterhigh 50 39
3
Super Salon solon 29 26
4
Hair Stylist Fashion Salon ❤ Rainbow Unicorn Hair hair curler 51 30
5
👠💄Princess Beauty Salon - Birthday Party Makeup beleza 31 25
6
Toca Hair Salon 4 hair styler 61 12
7
Fashion Doll - Hair Salon doll houze salon ≤5 30
8
Beauty Hair Salon: Fashion SPA beauty salon 36 35
9
Candy Makeup Beauty Game - Sweet Salon Makeover juegos para niñas 46 42
10
Princess Beauty Makeup Salon jurgos para niñas 48 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barer 75 47 250+ 202
girlds 73 18 170 123
eb 65 51 250+ 169
barbi 65 44 250+ 206
spa 63 73 250+ 57

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Powerful Phone Cleaner - Cleaner & Booster clar 66 61
2
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 hair cuts 55 9
3
Super Clean - Phone Booster, Cleaner and Cooler klienmaster 58 43
4
Barber Shop - Hair Cut game haircuts 55 31
5
CQuanCleaner-Phone Cleaner,Booster,Protect Privacy vres 21 43
6
Barber Shop Simulator 3D barber shop simulator 2d ≤5 30
7
Beard Barber Salon - Free beard barber salon ≤5 30
8
Virtual Barber Shop Simulator: Hair Cut Game 2020 bader shop 6 30
9
Safe Cleaner Plus spring cleaner ≤5 23
10
All Cleaner - Speed Booster, Junk Cleaner hannibal buress 36 47

These five keywords: “barer”, “girlds”, “eb”, “barbi”, “spa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Powerful Phone Cleaner - Cleaner & Booster”, “Barber Shop Hair Cut Salon- Hair Cutting Game 2020”, “Super Clean - Phone Booster, Cleaner and Cooler”, “Barber Shop - Hair Cut game”, “CQuanCleaner-Phone Cleaner,Booster,Protect Privacy”, “Barber Shop Simulator 3D”, “Beard Barber Salon - Free”, “Virtual Barber Shop Simulator: Hair Cut Game 2020”, “Safe Cleaner Plus”, “All Cleaner - Speed Booster, Junk Cleaner”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “salao de beleza”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “salao de beleza