"salads" App Store Keywords Research Case | ASOTools
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"salads" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “salads” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “الطقس”, “apartments”, “【tic tac toe】”, “air bnb”, “word search ․”, “ins”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “salads” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword salads from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
salads recipes 39 4 250+ 19
brocoli salads 38 1 250+ 19
salads and go 36 7 250+ 50
snappy salads 24 44 250+ 239
healthy salads 21 2 250+ 34

The search volume of the core keyword salads in Google App Store reached 51, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 15 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Salad Recipes FREE salad 40 56
2
Salad Recipes: Healthy Foods with Nutrition & Tips caprese salad 39 46
3
Salad Recipes giardino salads ≤5 24
4
Fruit Salad Recipes Offline: Healthy Salad Recipes fruit salad 25 10
5
500+ Salad Recipes russian salad recipes in urdu ≤5 2
6
Salad recipes FREE. Best salad recipes app offline salads recipes 39 4
7
Best Salad Cookbook - free salad recipes! nathan's soup and salad ≤5 30
8
999+ Salad Recipes caprese salad 39 46
9
Green Salad Recipes - vegetable salads simple salad recipes ≤5 30
10
Salad Recipes Offline african salad recipes offline ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sehritt 63 36 250+ 186
share tt 63 31 250+ 182
for shareit 63 20 249 110
shear it 63 17 250+ 84
shireit 63 17 249 94

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Caring Labrador - My Favourite Pet all about labradors ≤5 7
2
Share IN - India Share Apps, Videos & File Send shear apps india ≤5 5
3
Share Please - Fast Transfer File & Share shariety ≤5 30
4
Video Downloader, Fast Video Downloader App vildimate 78 31
5
MP3 Player for Offline Music - Free Music Player domusic ≤5 30
6
Plus Messenger plus 46 73
7
Apk Share Bluetooth - Send/Backup/Uninstall/Manage partager 31 26
8
WiFi File Transfer Pro wifi pro ≤5 11
9
Hungama Music - Stream & Download MP3 Songs hangma 38 46
10
Smash: File transfer smash file transfer 12 30

These five keywords: “sehritt”, “share tt”, “for shareit”, “shear it”, “shireit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Caring Labrador - My Favourite Pet”, “Share IN - India Share Apps, Videos & File Send”, “Share Please - Fast Transfer File & Share”, “Video Downloader, Fast Video Downloader App”, “MP3 Player for Offline Music - Free Music Player”, “Plus Messenger”, “Apk Share Bluetooth - Send/Backup/Uninstall/Manage”, “WiFi File Transfer Pro”, “Hungama Music - Stream & Download MP3 Songs”, “Smash: File transfer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “salads”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “salads