"air bnb" App Store Keywords Research Case | ASOTools
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"air bnb" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “air bnb” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hair”, “prakerja”, “insta story”, “matemático”, “reuters”, “white noise”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “air bnb” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword air bnb from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bnb air 12 17 245 129
air bnb kenya ≤5 12 248 158
air bnb philippines ≤5 30 248 206
air bnb indonesia ≤5 30 248 197
air bnb uganda ≤5 30 248 189

The search volume of the core keyword air bnb in Google App Store reached 80, its difficulty level reached 23, and the number of apps related to it reached 247, among them, there are 147 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb airnbnb 80 34
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
Coupons for Airbnb discount promo codes - Couponat experiencias airbnb ≤5 24
4
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 24
5
Vrbo Vacation Rentals vrbo 62 34
6
Airbnb Guide for Guests - Book & Travel smart 숙박공유 ≤5 27
7
Booking.com: Hotels, Apartments & Accommodation bôking 80 16
8
UBER – Vacation Rentals & Real Estate Sales irnb 80 30
9
Gay Travel misterbnb 15 20
10
HomeToGo: Vacation Rentals & Houses ferienwohnung 48 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wheather 100 33 250+ 190
wearthe 100 31 250+ 194
wather 100 31 250+ 185
nearest restaurants 87 17 250+ 111
pintersse 87 30 250+ 222

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather forecast climas 100 32
2
Weather Forecast & Snow Radar: The Weather Channel wather 100 31
3
Weather forecast previsão do tempo 82 30
4
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
5
AccuWeather: Live weather radar & local forecast погоду 88 32
6
Weather matteo priora ≤5 30
7
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22
8
Local Weather - Weather Widget local weather 43 30
9
MyRadar Weather Radar radar weather 63 17
10
Weather & Widget - Weawow wiwow 43 50

These five keywords: “wheather”, “wearthe”, “wather”, “nearest restaurants”, “pintersse”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “AccuWeather: Live weather radar & local forecast”, “Weather”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, “Local Weather - Weather Widget”, “MyRadar Weather Radar”, “Weather & Widget - Weawow”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “air bnb”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “air bnb