"salad" App Store Keywords Research Case | ASOTools
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"salad" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “salad” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ten sports live”, “codere”, “self-service”, “all black”, “samsung”, “mychart cvs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “salad” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword salad from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
salads 51 7 250+ 18
chicken salad chick 44 52 250+ 239
caprese salad 39 46 250+ 219
salads recipes 39 4 250+ 24
broccoli salad 38 4 250+ 71

The search volume of the core keyword salad in Google App Store reached 40, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Salad Recipes FREE salads 51 7
2
Salad Recipes: Healthy Foods with Nutrition & Tips caprese salad 39 46
3
My Salad Bar - Healthy Food Shop Manager salad bar 24 18
4
500+ Salad Recipes salads recipes 39 4
5
Salad recipes FREE. Best salad recipes app offline number salad ≤5 30
6
Salad and Go Ordering App salads and go 36 10
7
Fruit Salad Recipes Offline: Healthy Salad Recipes fruit salad 25 9
8
Just Salad just salad 28 10
9
ShareMi - Fast Transfer File & Fast Share File shayaris 60 2
10
Healthy Salad Recipes salads club ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sehritt 63 36 250+ 186
share tt 63 31 250+ 182
sihreit 63 28 250+ 154
for shareit 63 20 249 110
shaireit 63 19 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Caring Labrador - My Favourite Pet my baby dog care ≤5 30
2
Share IN - India Share Apps, Videos & File Send shear apps india ≤5 5
3
Share Please - Fast Transfer File & Share shariety ≤5 30
4
Video Downloader, Fast Video Downloader App vildimate 78 31
5
MP3 Player for Offline Music - Free Music Player domusic ≤5 30
6
Plus Messenger plus 46 73
7
Apk Share Bluetooth - Send/Backup/Uninstall/Manage partager 31 26
8
WiFi File Transfer Pro itransfer pro ≤5 30
9
Hungama Music - Stream & Download MP3 Songs hangma 38 46
10
Smash: File transfer smash file transfer 12 30

These five keywords: “sehritt”, “share tt”, “sihreit”, “for shareit”, “shaireit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Caring Labrador - My Favourite Pet”, “Share IN - India Share Apps, Videos & File Send”, “Share Please - Fast Transfer File & Share”, “Video Downloader, Fast Video Downloader App”, “MP3 Player for Offline Music - Free Music Player”, “Plus Messenger”, “Apk Share Bluetooth - Send/Backup/Uninstall/Manage”, “WiFi File Transfer Pro”, “Hungama Music - Stream & Download MP3 Songs”, “Smash: File transfer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “salad”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “salad