"sailors" App Store Keywords Research Case | ASOTools
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"sailors" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sailors” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cuentos cortos”, “msil”, “။pubg”, “omegl”, “acik öğretim”, “socratic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sailors” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sailors from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sailors creed 14 30 250+ 245
good sailors ≤5 30 250+ 136
star sailors league ≤5 30 249 246
sailors savior ≤5 30 249 235
sailors' society ≤5 30 249 213

The search volume of the core keyword sailors in Google App Store reached 51, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Whispering Sailors sailors app ≤5 30
2
Sailor quick sailor ≤5 7
3
Sailors Songs Lyrics sailors gang songs ≤5 13
4
Virtual Regatta Inshore sailboat 38 14
5
sailor quick sailor ≤5 7
6
iNavX - Sailing & Boating Navigation, NOAA Charts saillor 51 40
7
Space Sailors bay sailors ≤5 30
8
Wärtsilä iSailor isailor 6 10
9
Greek Waters Pilot app for sailors 777 greek waters - ionian ≤5 30
10
Sea Sector – Maritime Courses for Sailors sailing quiz hd ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
radar weather 63 17 250+ 125
weatherbug radar 63 15 250+ 129
w i n d s 63 14 250+ 113
huracane 61 18 250+ 117
weather radar 60 36 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather Radar 2020 2020 weather app ≤5 11
2
Weather Forecast- Iive weather report & Radar Maps wother 38 37
3
Weather forecast, live weather myweather2 ≤5 30
4
Winter Storm Tracker snow tracker ≤5 7
5
WeatherEx - Live and Accurate Weather qccu weather ≤5 30
6
Storm 24/7 stormgeo 15 40
7
local weather live radar app weatherlive 26 13
8
Weather Radar : Live Maps weather radar live maps ≤5 30
9
FOX 7 Austin: Weather & Radar austin weather ≤5 9
10
Weather Forecast Accurate Weather Radar Map Alerts weather forecast u0026 radar - live maps u0026 alerts ≤5 9

These five keywords: “radar weather”, “weatherbug radar”, “w i n d s”, “huracane”, “weather radar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather Radar 2020”, “Weather Forecast- Iive weather report & Radar Maps”, “Weather forecast, live weather”, “Winter Storm Tracker”, “WeatherEx - Live and Accurate Weather”, “Storm 24/7”, “local weather live radar app”, “Weather Radar : Live Maps”, “FOX 7 Austin: Weather & Radar”, “Weather Forecast Accurate Weather Radar Map Alerts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sailors”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sailors