"sad" App Store Keywords Research Case | ASOTools
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"sad" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sad” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bbc good food”, “meridians”, “wechat”, “beagle”, “church's chicken”, “alpine”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sad” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sad from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
saduku 68 12 250+ 112
usad 58 54 249 230
sadly 58 3 250+ 81
sadaxo 55 38 249 178
assadsins creed 55 25 250+ 143

The search volume of the core keyword sad in Google App Store reached 49, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sad Wallpapers sadness wallpapers 50 2
2
Sad Wallpaper HD sad wallpapers 44 14
3
Sad Quotes sad quotes 39 13
4
Sad Wallpaper HD heartbroken wallpaper black ≤5 30
5
Sad Emojis Gravity Keyboard Background sad emoji keyboard 2020 ≤5 7
6
Sad Wallpapers simpsons sad wallpaper hd ≤5 30
7
Black Sad Wallpaper black wallpaper for girls sad ≤5 30
8
Sad Music Offline ???? gloomy sunday song 6 8
9
Happy Sad Emoji Keyboard Background sad emoji 45 30
10
Sad Lonely Painful & Hurt Love breaking heart quotes 36 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
share. chat 70 29 250+ 188
sayer chet 70 23 249 143
share. chata 70 23 249 137
serasat 65 59 249 234
quotes about love 65 5 250+ 49

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ShareChat - Made in India share. chata 70 23
2
ShareChat Lite sarasate download ≤5 27
3
Moj - Made in India | Short Video App modge podge 39 23
4
Video Status for Share Chat video status chatting app ≤5 30
5
Share Chat - Daily Wishes, WhatsApp Status & Video share chat video image app ≤5 30
6
Helo Lite - Download Share WhatsApp Status Videos helo lite app download share ≤5 10
7
Status for Tik Tok & Share Chat chat par tik tok app ≤5 7
8
Snack Video Status Maker - VidStatus status video 46 17
9
Snapchat snapchat 83 47
10
Hello Video Status - Indian Social App hèlo 39 54

These five keywords: “share. chat”, “sayer chet”, “share. chata”, “serasat”, “quotes about love”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ShareChat - Made in India”, “ShareChat Lite”, “Moj - Made in India | Short Video App”, “Video Status for Share Chat”, “Share Chat - Daily Wishes, WhatsApp Status & Video”, “Helo Lite - Download Share WhatsApp Status Videos”, “Status for Tik Tok & Share Chat”, “Snack Video Status Maker - VidStatus”, “Snapchat”, “Hello Video Status - Indian Social App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sad”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sad