"run game" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “run game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free sound”, “how many”, “mystic messenger”, “pof>”, “love yourself”, “ortografia corrector”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “run game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword run game from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
run games	36	42	250+	218
temper run games	34	15	250+	121
tempol run games	34	15	250+	114
game temple run	34	14	250+	111
templeton run game	34	11	250+	102

The search volume of the core keyword run game in Google App Store reached 32, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 202 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Temple Run	الألعاب	61	60
2		Subway Surfers	sbay	90	65
3		Talking Tom Hero Dash - Run Game	some	43	53
4		Run Race 3D	runaways	41	39
5		Temple Run 2	games	77	94
6		Talking Tom Gold Run	depicted	43	48
7		Angry Gran Run - Running Game	runny games	33	21
8		Sonic Dash - Endless Running & Racing Game	somic	68	18
9		Slope Run Game	balljump	23	5
10		Jumanji: Epic Run	jumanji	53	51

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
fobuk	100	30	249	244
nafflix	93	43	250+	185
sbay	90	65	249	243
robloxml	88	51	250+	222
robloxen	88	24	250+	145

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Fleep - Free Team Messenger	pescebok	100	5
2		Fruit Ninja®	fruiy	56	17
3		Candy Crush Soda Saga	sagas	50	33
4		Facebook	faceb	100	79
5		DC Legends: Fight Superheroes	bat-man	63	54
6		Roblox	roblocxx	88	63
7		My Talking Angela	angele	61	61
8		HSK Online — HSK Study and Exams	hsk	30	32
9		Solitaire	jeusc	53	30
10		Minecraft	minecraft	80	95

These five keywords: “fobuk”, “nafflix”, “sbay”, “robloxml”, “robloxen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “run game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools