"rules of survival" App Store Keywords Research Case | ASOTools
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"rules of survival" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rules of survival” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “choti”, “e! news”, “nantucket”, “moh”, “language translator”, “monopattino elettrico”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rules of survival” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rules of survival from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rules of survivals 39 24 250+ 165
rules of survival games download 9 23 250+ 204
rules of survival game ≤5 18 249 180
rules of survival free ≤5 13 249 169
15 days rules of survival ≤5 27 249 238

The search volume of the core keyword rules of survival in Google App Store reached 43, its difficulty level reached 31, and the number of apps related to it reached 248, among them, there are 182 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RULES OF SURVIVAL rule 46 55
2
Rules Of Battle Royale - Free Games Fire rules of battle royale game ≤5 30
3
Last Island of Survival: Unknown 15 Days lasts 41 55
4
Knives Out-No rules, just fight! knives out 49 37
5
Survival Battleground Free Fire : Battle Royale battleground games 18 11
6
Guide for Rules of Survival (ROS GUIDE) rules of survival guide offline ≤5 30
7
ScarFall : The Royale Combat scornful 41 30
8
Rules of jet survival: free to play rules of survile ≤5 13
9
Survival Heroes - MOBA Battle Royale survival heroes 10 22
10
Cyber Hunter cyber hunters 39 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robloxen 88 24 250+ 145
toitsh 85 68 250+ 246
pubg 80 54 249 111
leura mer 77 61 250+ 238
steaming 77 28 250+ 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
How to Draw Rblx Characters Step by Step zompiggy 9 31
2
Obby Escape from Prison - Roblx Jigsaw Game obby games in roblox free ≤5 20
3
piggy piano for obby escape mod roblx2020 ≤5 10
4
Mod Mousy VS Owell obby - Sumilation survivor mousy 15 28
5
Escape Piggy Survival Game 2020 piggy pig house game ≤5 17
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Stickman Hook exstention 53 58
8
Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL) piggy alpha new chapter 12 ≤5 23
9
Baldi Classic Tower of Hell - Climb Adventure Game baldi's basics tower of hell ≤5 25
10
Piggy Game for Robux piggy roblox 41 9

These five keywords: “robloxen”, “toitsh”, “pubg”, “leura mer”, “steaming”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “How to Draw Rblx Characters Step by Step”, “Obby Escape from Prison - Roblx Jigsaw Game”, “piggy piano for obby escape mod”, “Mod Mousy VS Owell obby - Sumilation survivor”, “Escape Piggy Survival Game 2020”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Stickman Hook”, “Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL)”, “Baldi Classic Tower of Hell - Climb Adventure Game”, “Piggy Game for Robux”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rules of survival”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rules of survival