"roller skate" App Store Keywords Research Case | ASOTools
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"roller skate" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “roller skate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fight”, “quibi”, “muzica”, “mister-auto”, “slug”, “fake news”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “roller skate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword roller skate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
roller skates 36 17 250+ 119
roller skates girls 21 23 250+ 160
roller skater boy 12 20 250+ 145
how to learn roller skates 9 18 250+ 142
roller skate games 9 15 250+ 146

The search volume of the core keyword roller skate in Google App Store reached 45, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 131 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sky Roller roller 45 67
2
Roller Skating Girls - Dance on Wheels roller skting 51 25
3
Sky Roller Skate Stunts Racing – Impossible Tracks rocket skates 6 29
4
Roller Skating 3D skating rinks 38 28
5
Roller Skating Run ski roller patins 1 ≤5 23
6
Roller Skating Girl - Street Dance Battle لعبة تزلج بنات ≤5 12
7
Roller Skate Chics: Girls Date roller skating girl dress up ≤5 30
8
Roller Skate - Rolling Balls jogo de patins ski roller ≤5 22
9
Roller Skating - Rollerblade Guide rollerblade 31 32
10
Inline Freestyle Extreme 3D inline skating 38 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
rebloxx 88 30 250+ 234
truxmap 80 68 250+ 246
doninor 80 36 244 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Homescapes home's 65 36
2
Toca Life World: Build stories & create your world toca boca 56 16
3
Toca Kitchen 2 foods 77 38
4
Magic Tiles 3 piaon 58 20
5
Snapchat snapchat 83 46
6
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
7
Gacha Life gacha life 63 30
8
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
9
Among Us among us 87 75
10
LokiCraft loki 40 31

These five keywords: “roblodd”, “roblodlx”, “rebloxx”, “truxmap”, “doninor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Homescapes”, “Toca Life World: Build stories & create your world”, “Toca Kitchen 2”, “Magic Tiles 3”, “Snapchat”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Gacha Life”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Among Us”, “LokiCraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “roller skate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “roller skate