"roasted chicken" App Store Keywords Research Case | ASOTools
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"roasted chicken" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “roasted chicken” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chen's”, “spelling”, “nerd”, “abc 13”, “blumenau”, “samsung galaxy note 8”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “roasted chicken” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword roasted chicken from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
broasted chicken 31 3 248 54
broasted chicken delivery ksa ≤5 6 249 120
broasted chicken delivery ≤5 6 249 96
broasted chicken game ≤5 4 250+ 118
roasted chicken game ≤5 30 250+ 60

The search volume of the core keyword roasted chicken in Google App Store reached 43, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Roasted Chicken Recipe chicken roast ≤5 30
2
Cooking Chicken Roasted jeux de poulet rôti ≤5 10
3
Roasted Chicken baked chicken 41 5
4
Baked Chicken Recipes: Roasted Chicken Recipe Free baked chicken 41 5
5
Chicken Recipes chicken popcorn recipe 16 3
6
1000 Chicken Recipes chicken recipes 53 28
7
Grilled Chicken Recipes & BBQ Chicken Recipes marinated chicken 39 11
8
Roast Recipes ~ Beef roast, Chicken roast chicken roast recipe bangla ≤5 1
9
Barbeque Chicken Recipe - Cooking Games roosters chicken and grill ≤5 30
10
Chicken Recipes tandoori chicken 43 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twco bell 72 37 249 206
tavo bell 72 33 249 189
toco bell 72 24 250+ 174
chiople 70 56 250+ 243
chipoltle 70 50 249 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Taco Bell - For Our Fans tavo bell 72 33
2
TACO BELL/タコベル toco bell 72 24
3
Taco Coupons taco bell app 21 26
4
DoorDash - Food Delivery door dash 73 32
5
MyBell mybell 36 49
6
Del Taco del taco 48 19
7
Arby's arbys 58 24
8
Little Caesars little caesars 66 49
9
Wendy’s – Earn Rewards, Order Food & Score Offers wendts 68 52
10
IHOP® ihop 58 32

These five keywords: “twco bell”, “tavo bell”, “toco bell”, “chiople”, “chipoltle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Taco Bell - For Our Fans”, “TACO BELL/タコベル”, “Taco Coupons”, “DoorDash - Food Delivery”, “MyBell”, “Del Taco”, “Arby's”, “Little Caesars”, “Wendy’s – Earn Rewards, Order Food & Score Offers”, “IHOP®”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “roasted chicken”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “roasted chicken