"spelling" App Store Keywords Research Case | ASOTools
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"spelling" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spelling” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “westminster”, “riot games”, “scorpions”, “photo scan”, “clarke”, “patient gateway”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spelling” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spelling from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spelling city 38 22 249 132
spelling bee 37 30 250+ 97
nyt spelling bee 35 21 250+ 138
spelling games 32 14 250+ 100
spelling check 29 6 250+ 40

The search volume of the core keyword spelling in Google App Store reached 45, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 36 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spelling and Grammar orthography 31 7
2
ABC Spelling - Spell & Phonics phonics 49 55
3
Ultimate English Spelling Quiz : New 2020 Version spilling 36 48
4
Spelling Master improve spelling ≤5 2
5
Kids Spelling 500 words spell words© 34 13
6
Correct Spelling: Voice based Spelling checker corrector ortografico 43 21
7
Spelling Master for Kids Spelling Learning spell games by tap to learn ≤5 10
8
Spelling Test Quiz the correct spelling 16 3
9
1100+ Spelling Quiz for spelling learning know it spelling ≤5 30
10
Kids Spelling Learning spellings for kids 12 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
herey poter 75 23 249 138
hartu potter 75 22 250+ 139
harry porrer 75 19 249 123
harry potters 75 19 247 125
pippa pig 70 17 250+ 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Harry Potter: Hogwarts Mystery hartu potter 75 22
2
Harry Potter: Puzzles & Spells harry potters 75 19
3
Harry Potter: Wizards Unite deathly hallows 36 36
4
Wizarding World wizarding world 56 29
5
9 3/4 Amino for Harry Potter Lovers muggles guide to harry potter ≤5 18
6
Sorting Hat sorting hat 27 25
7
Would you rather? Harry Potter harry potter würdest du lieber deutsch ≤5 18
8
Potter Quidditch potter arcade ≤5 29
9
Harry Potter Wizard Quiz: U8Q world of harry potter trivia ≤5 9
10
Harry Potter Amino Português harry potter amino português ≤5 30

These five keywords: “herey poter”, “hartu potter”, “harry porrer”, “harry potters”, “pippa pig”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Harry Potter: Hogwarts Mystery”, “Harry Potter: Puzzles & Spells”, “Harry Potter: Wizards Unite”, “Wizarding World”, “9 3/4 Amino for Harry Potter Lovers”, “Sorting Hat”, “Would you rather? Harry Potter”, “Potter Quidditch”, “Harry Potter Wizard Quiz: U8Q”, “Harry Potter Amino Português”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spelling”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spelling