"ride" App Store Keywords Research Case | ASOTools
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"ride" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ride” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lagu batak”, “usa today crossword”, “shoe dazzle”, “pbg mobile”, “ring doorbell”, “pimping”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ride” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ride from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
geometridesh 51 43 250+ 215
princess bride 51 12 250+ 119
triglycerides 50 35 249 172
tomb riders 50 31 250+ 203
gost rider 50 16 250+ 153

The search volume of the core keyword ride in Google App Store reached 45, its difficulty level reached 63, and the number of apps related to it reached 249, among them, there are 88 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RIDE Passenger ET ride ethiopia ≤5 4
2
Ride with GPS - Bike Route Planning and Navigation ride with gps 37 13
3
Ride Systems the ride 29 16
4
Rider rider 49 67
5
Specialized Ride specialized bikes 41 33
6
Ride - the ultimate esk8 companion app! kane cheshire ≤5 30
7
Via: Low-Cost Ride-Sharing ride-sharing 26 10
8
Curb - The Taxi App cab 45 59
9
Ride Circuit circuit cities 29 24
10
Lime - Your Ride Anytime lime 56 51

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ensy 90 44 249 199
fee fayer 77 25 250+ 148
drive 73 70 250+ 185
urber eat 72 36 248 172
urbereats 72 34 250+ 179

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday e bay 90 37
2
Ensy systemair 28 44
3
Etsy: Buy Custom, Handmade, and Unique Goods etcy 78 50
4
Waze Carpool - Ride together. Commute better. car pool 36 13
5
All in One Shopping App 6000+ Online shopping App uk shopping all in one ≤5 4
6
SellHound sellhound 11 30
7
Compare Prices On Amazon & eBay - Barcode Scanner compares 45 14
8
What's it worth on eBay? worth network inc ≤5 30
9
Swappa - Buy And Sell Phones, Laptops and More swappa 38 34
10
eBay Motors: Buy & Sell Cars ebay motors 54 20

These five keywords: “ensy”, “fee fayer”, “drive”, “urber eat”, “urbereats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “Ensy”, “Etsy: Buy Custom, Handmade, and Unique Goods”, “Waze Carpool - Ride together. Commute better.”, “All in One Shopping App 6000+ Online shopping App”, “SellHound”, “Compare Prices On Amazon & eBay - Barcode Scanner”, “What's it worth on eBay?”, “Swappa - Buy And Sell Phones, Laptops and More”, “eBay Motors: Buy & Sell Cars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ride”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ride