"rex" App Store Keywords Research Case | ASOTools
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"rex" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rex” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “flightradar24”, “weather network”, “gala”, “internationa”, “análisis”, “care”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rex” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rex from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
airexpresse 83 30 22 9
dirext tv 63 22 250+ 154
brexity 60 52 249 214
forex rates 60 6 250+ 53
t-rex 56 28 250+ 86

The search volume of the core keyword rex in Google App Store reached 37, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Miami Rex sabio rex ≤5 11
2
Paris Rex t rex games 48 8
3
REX (Retail Excellence) retail merchandising services ≤5 30
4
Mexico Rex tirez 12 14
5
LA Rex la rex ≤5 4
6
Rio Rex rax 26 46
7
Dino T-Rex instalarlo 61 60
8
London Rex london rex pro ≤5 30
9
NY Rex دایی ناصر 9 11
10
Tyrannosaurus Rex Sim 3D tiranossauro rex 56 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rapter 72 14 250+ 100
cars 67 50 250+ 212
hot 66 73 250+ 40
no 63 85 250+ 149
free games 63 63 250+ 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Raptor World Multiplayer raptors games 56 24
2
Raptor Pack jogos de em do raptor ≤5 7
3
Raptor RPG - Dino Sim raptor rpg - kids ≤5 30
4
RAPTOR Spirit Box aimbot spirit ≤5 30
5
Hybrid Raptor: City Terror ultimasaurus 16 5
6
Jurassic Runner Raptor World Island Run a raptor race ≤5 9
7
Raptor simulator 2019 raptor race simulator ≤5 6
8
Jurassic Raptor Simulator raptor simulator games ≤5 30
9
Talking Jurassic Raptor talking microraptor ≤5 5
10
Raptors Online - Dinosaur Multiplayer stephenallen 17 21

These five keywords: “rapter”, “cars”, “hot”, “no”, “free games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Raptor World Multiplayer”, “Raptor Pack”, “Raptor RPG - Dino Sim”, “RAPTOR Spirit Box”, “Hybrid Raptor: City Terror”, “Jurassic Runner Raptor World Island Run”, “Raptor simulator 2019”, “Jurassic Raptor Simulator”, “Talking Jurassic Raptor”, “Raptors Online - Dinosaur Multiplayer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rex”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rex