"reversi." App Store Keywords Research Case | ASOTools
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"reversi." App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “reversi.” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wallets”, “dancing line”, “sexy games”, “rock city”, “jrs express”, “parchia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “reversi.” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword reversi. from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
reversi 31 46 249 25
reversi online 14 9 249 64
tournament reversi free ≤5 11 249 90
reversi game online ≤5 30 250+ 88
online reversi world ≤5 30 249 96

The search volume of the core keyword reversi. in Google App Store reached 34, its difficulty level reached 2, and the number of apps related to it reached 249, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Reversi Free reversi 31 46
2
Reversi reversie ≤5 7
3
Reversi reversi 2 players ≤5 30
4
Reversi reversu ≤5 30
5
Reversi - Othello reversi: othello ≤5 30
6
Ultima Reversi ultimate reversi ≤5 8
7
Dr. Reversi dr reversi ≤5 7
8
Reversi otelo app kostenlos ≤5 19
9
Reversi for Android reversi free ≤5 4
10
Ultima Reversi Pro reversi pro ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cleverness 68 62 250+ 239
ulta 65 47 249 209
puzzling 55 18 250+ 161
gqmes 54 57 250+ 244
checkers 51 66 250+ 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brain It On! - Physics Puzzles bring it on 28 46
2
Skillz - Logic Brain Games skills 41 59
3
Easy Game - Brain Test & Free Tricky Mind Puzzles easy 65 84
4
Peak – Brain Games & Training peak 44 58
5
Brain Training holdings 45 24
6
Brain Test: Tricky Puzzles teste 73 35
7
Unblock Me FREE unblocked game 46 14
8
Brain Test 2: Tricky Stories vrain test 2 31 30
9
Wordscapes word s 66 66
10
Brain Out – Can you pass it? braim 53 33

These five keywords: “cleverness”, “ulta”, “puzzling”, “gqmes”, “checkers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Brain It On! - Physics Puzzles”, “Skillz - Logic Brain Games”, “Easy Game - Brain Test & Free Tricky Mind Puzzles”, “Peak – Brain Games & Training”, “Brain Training”, “Brain Test: Tricky Puzzles”, “Unblock Me FREE”, “Brain Test 2: Tricky Stories”, “Wordscapes”, “Brain Out – Can you pass it?”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “reversi.”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “reversi.