"wallets" App Store Keywords Research Case | ASOTools
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"wallets" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wallets” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tarte”, “tubidy”, “st. louis cardinals”, “gre”, “camera png”, “sculpt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wallets” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wallets from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
e wallets 36 30 250+ 117
crypto wallets 23 6 250+ 88
wallets crypto 23 5 250+ 91
google wallets 21 17 250+ 148
my wallets 21 11 249 101

The search volume of the core keyword wallets in Google App Store reached 33, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 94 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mobile Wallet walled 48 18
2
Wallet: Personal Finance, Budget & Expense Tracker cartera 26 26
3
Cards - Mobile Wallet card holders 39 12
4
Wallets Africa - Seamless Digital Transactions wallets africa ≤5 30
5
Bitcoin Wallet - Buy BTC itcoin 70 69
6
ONE Wallet - Your Pass Wallet wallet 51 71
7
Mycelium Bitcoin Wallet mycelium 33 45
8
Exodus: Crypto Bitcoin Wallet exodus 43 23
9
Wallets: expense tracker, money manager транзакция 18 14
10
Coinbase Wallet — Crypto Wallet & DApp Browser bit coinwallet 39 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pypale 83 30 249 26
itcoin 70 69 249 106
bitsain 70 65 250+ 248
boocoin 70 23 250+ 175
bitcoin 66 74 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Make Money Fast: Big Cash Rewards and Paid Surveys fast cash apps ≤5 30
2
Tree For Money - Tap to Go and Grow дерева 33 9
3
PayPal Mobile Cash: Send and Request Money Fast paypal 82 41
4
PlaySpot - Make Money Playing Games money make 33 17
5
PayPal Business: Send Invoices and Track Sales paypal business 36 21
6
Coin Pop - Play Games & Get Free Gift Cards corn pop 31 27
7
Priority Pass™ lounges 51 8
8
Scratch Day vyker ≤5 17
9
Words Tour: Jourvey world tours 23 30
10
Lucky Cat - free rewards giveaway lucky cat 26 24

These five keywords: “pypale”, “itcoin”, “bitsain”, “boocoin”, “bitcoin”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Make Money Fast: Big Cash Rewards and Paid Surveys”, “Tree For Money - Tap to Go and Grow”, “PayPal Mobile Cash: Send and Request Money Fast”, “PlaySpot - Make Money Playing Games”, “PayPal Business: Send Invoices and Track Sales”, “Coin Pop - Play Games & Get Free Gift Cards”, “Priority Pass™”, “Scratch Day”, “Words Tour: Jourvey”, “Lucky Cat - free rewards giveaway”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wallets”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wallets