"restaurants delivery" App Store Keywords Research Case | ASOTools
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"restaurants delivery" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “restaurants delivery” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rich”, “publicar”, “forgetting”, “zelando”, “pakistani flag”, “mol”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “restaurants delivery” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword restaurants delivery from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
best app to find food delivery restaurants ≤5 10 250+ 124
home delivery restaurants ≤5 8 250+ 111
restaurants delivery app ≤5 9 250+ 109
key west restaurants delivery ≤5 30 250+ 153
breakfast food adventure for restaurants delivery ≤5 30 250+ 130

The search volume of the core keyword restaurants delivery in Google App Store reached 39, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
2
DoorDash - Food Delivery door dash 73 32
3
All in One Food Delivery App | Order Food Online jollebe 55 18
4
Waitr—Food Delivery & Carryout waitr 40 22
5
Pizza Hut - Food Delivery & Takeout pozza hut 77 17
6
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
7
Uber Eats: Order Food Delivery uber eats 74 30
8
delivery.com: Food, Alcohol, Laundry & Grocery delibery 26 15
9
7NOW: Food & Alcohol Delivery convenience store 58 22
10
Popeyes Delivery Su bembos delivery peru ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallmart 88 31 249 165
@walmart 88 28 248 167
wal mart 88 20 248 132
nearest restaurants 87 19 250+ 115
madonald 85 43 246 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery ealmart 88 38
2
Walmart InHome Delivery hw delivery app ≤5 30
3
Walmart México walmart mexico 34 42
4
Walmart MoneyCard walmart money card 46 36
5
Barcode Scanner For Walmart walmart scanner 22 9
6
Walmart Investors wualmart usa 48 30
7
Me@Walmart walmartone 56 39
8
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
9
Coupons For Walmart - Hot Discount & Offer 75% OFF cupones walmart mexico ≤5 30
10
Coupons for Walmart walmart coupon app ≤5 6

These five keywords: “wallmart”, “@walmart”, “wal mart”, “nearest restaurants”, “madonald”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Walmart InHome Delivery”, “Walmart México”, “Walmart MoneyCard”, “Barcode Scanner For Walmart”, “Walmart Investors”, “Me@Walmart”, “US Shop Online: Coupons, Deals for Online Shopping”, “Coupons For Walmart - Hot Discount & Offer 75% OFF”, “Coupons for Walmart”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “restaurants delivery”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “restaurants delivery