"microsoft teams" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “microsoft teams” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “air max”, “crick”, “ti”, “advance auto parts”, “exchanges”, “العاب بنات”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “microsoft teams” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword microsoft teams from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
microsoft teams application	45	30	250+	125
microsoft teams app	39	19	250+	124
join microsoft teams meetings	36	42	248	210
join microsoft teams meeting	36	25	249	146
microsoft teams meetings	36	20	249	134

The search volume of the core keyword microsoft teams in Google App Store reached 78, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 124 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Microsoft Teams	microsodt teams	78	26
2		Free Microsoft Teams with Guide	microsoft teams app	39	19
3		Microsoft OneNote: Save Ideas and Organize Notes	one note	59	29
4		Microsoft Outlook: Organize Your Email & Calendar	hot maill	100	30
5		team meeting LITE	microsoft team	61	25
6		Microsoft Stream	microsoft stream	44	32
7		Guide For Microsoft Teams Guide	microsoft teama	34	17
8		Microsoft Planner	planner	57	71
9		Microsoft Word: Write, Edit & Share Docs on the Go	word	68	97
10		Microsoft Office: Word, Excel, PowerPoint & More	office.365	83	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
googl	100	80	249	193
giamail	100	74	249	247
fassabook	100	64	249	231
fece book	100	63	250+	226
face book	100	63	250+	225

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google	g o o g l e	100	30
2		Google Chrome: Fast & Secure	chrome	76	45
3		Google Go: A lighter, faster way to search	goog	65	67
4		Google Drive	google drivs	85	42
5		Google Meet	goigle meets	83	57
6		Google Classroom	googel classroom	95	33
7		Google Photos	googlr	76	44
8		Google Fit: Health and Activity Tracking	fit	51	71
9		Google Home	hromecast	65	43
10		Files by Google: Clean up space on your phone	files	58	45

These five keywords: “googl”, “giamail”, “fassabook”, “fece book”, “face book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Meet”, “Google Classroom”, “Google Photos”, “Google Fit: Health and Activity Tracking”, “Google Home”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “microsoft teams”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools