"relax" App Store Keywords Research Case | ASOTools
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"relax" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “relax” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the greatest showman”, “kkbox”, “conecta”, “i love you quotes”, “europa”, “electric cars”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “relax” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword relax from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
relaxes 48 12 250+ 91
relaxing 40 43 250+ 124
relaxing music 38 32 250+ 92
relaxation 37 28 250+ 108
relax music 31 14 250+ 96

The search volume of the core keyword relax in Google App Store reached 45, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Relax Melodies: Sleep Sounds, Meditation & Stories melodic 50 11
2
Sleep Sounds - Relax & Sleep, Relaxing sounds imsoniac 56 61
3
Calm - Meditate, Sleep, Relax calm 54 51
4
Relax Rain - Rain sounds: sleep and meditation raining 56 25
5
AntiStress, Relaxing, Anxiety & Stress Relief Game stressed 51 12
6
Relax Lite: Stress Relief reduce stress 19 7
7
Relax & Sleep Well: Hypnosis and Meditation hypnosis 42 54
8
Relax Moment meditations free 11 5
9
Relax - Daily Palmistry, future baby, palm Scanner relax master ≤5 30
10
Antistress - relaxation toys stressful 51 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ppainting 63 32 250+ 195
app tode 63 32 249 200
color 60 92 250+ 174
looped game 60 33 250+ 173
anxieties 58 30 248 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Infinite Painter painter 54 32
2
Colorscapes - Color by Number & Paint by Number coloer 42 24
3
Happy Color™ – Color by Number colour 48 47
4
Paint By Number - Coloring Book & Color by Number paint by number 50 37
5
Paintist 2020 - Coloring Book & Color by Number peintre 26 15
6
ArtFlow: Paint Draw Sketchbook art studio 28 22
7
Color by Number: Free Coloring Games - Paint Book downing games 58 38
8
Pixel Art: Color by Number pixel art 55 64
9
SketchBook - draw and paint draws 66 26
10
Bible Coloring - Paint by Number, Free Bible Games j e s u s 61 3

These five keywords: “ppainting”, “app tode”, “color”, “looped game”, “anxieties”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Infinite Painter”, “Colorscapes - Color by Number & Paint by Number”, “Happy Color™ – Color by Number”, “Paint By Number - Coloring Book & Color by Number”, “Paintist 2020 - Coloring Book & Color by Number”, “ArtFlow: Paint Draw Sketchbook”, “Color by Number: Free Coloring Games - Paint Book”, “Pixel Art: Color by Number”, “SketchBook - draw and paint”, “Bible Coloring - Paint by Number, Free Bible Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “relax”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “relax