"electric cars" App Store Keywords Research Case | ASOTools
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"electric cars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “electric cars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “goddes”, “myaccount”, “simon bolivar”, “драйв 2”, “saxophone”, “amy winehouse”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “electric cars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword electric cars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
electric cars charging stations 26 1 245 17
electric cars - automotion ≤5 30 250+ 87
electric cars games ≤5 30 250+ 162
electric cars simulator ≤5 30 250+ 129
electric cars news ≤5 30 250+ 120

The search volume of the core keyword electric cars in Google App Store reached 45, its difficulty level reached 7, and the number of apps related to it reached 249, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Electric Car Simulator: Tesla Driving self-driving tesla 21 7
2
Urban Electric Car Game urban engines ≤5 21
3
Electric Car Sim electric car 29 12
4
Electric Car Driving Sim Original electric car race ≤5 30
5
CyberTruck Electric Car Driving Simulator 2020 tesla cybertruck simulator ≤5 30
6
Electric Car Toy: Fun Driving electric car toy 13 9
7
Electric Car Driving Simulator 2020 electric car racer ≤5 30
8
Electric Cars electric cars - automotion ≤5 30
9
Electric Car Driving Go Plus 20 electric cars simulator ≤5 30
10
Model S: Extreme Super Electric Car Drift & Stunt tesla model s 35 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google mpss 93 30 248 170
telsa 73 21 249 99
car guru 70 26 250+ 121
car gurus 70 21 250+ 105
cars gurus 70 14 250+ 77

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Offline Map Navigation - Live GPS, Locate, Explore maps apple 39 20
2
GPS, Maps, Navigate, Traffic & Area Calculating meeps 29 22
3
Maps Directions & GPS Navigation map apple 39 20
4
Live Satellite View GPS Map Travel Navigation live satellite view gps map travel navigation ≤5 5
5
Street View - Earth Map Live, GPS & Satellite Map satelite map 34 8
6
Live Earth Map - Satellite View, World Map 3D map in the world 68 12
7
GPS Navigation - Map Locator & Route Planner gsp 60 48
8
Sygic GPS Navigation & Offline Maps навигаторы 43 17
9
Google Earth eather 100 96
10
GPS Navigation - Route Finder, Direction, Road Map map road map 43 12

These five keywords: “google mpss”, “telsa”, “car guru”, “car gurus”, “cars gurus”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Offline Map Navigation - Live GPS, Locate, Explore”, “GPS, Maps, Navigate, Traffic & Area Calculating”, “Maps Directions & GPS Navigation”, “Live Satellite View GPS Map Travel Navigation”, “Street View - Earth Map Live, GPS & Satellite Map”, “Live Earth Map - Satellite View, World Map 3D”, “GPS Navigation - Map Locator & Route Planner”, “Sygic GPS Navigation & Offline Maps”, “Google Earth”, “GPS Navigation - Route Finder, Direction, Road Map”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “electric cars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “electric cars