"realestate" App Store Keywords Research Case | ASOTools
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"realestate" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “realestate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stardew valley”, “feliz cumpleaños”, “fire force”, “noten”, “hd wallpapers”, “account”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “realestate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword realestate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
realestate com au 46 15 250+ 106
realestate co nz 24 30 249 92
ignite by realestate.com.au ≤5 30 250+ 99
nbook realestate portal ≤5 30 250+ 53
realestate connex ≤5 30 250+ 48

The search volume of the core keyword realestate in Google App Store reached 51, its difficulty level reached 7, and the number of apps related to it reached 249, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 19
2
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 21
3
Redfin Real Estate: Search Homes for Sale redfin 60 25
4
realestate.com.au - Buy, Rent & Sell Property realestate com au 46 15
5
RE/MAX Real Estate Search App (US) remax 50 25
6
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
7
CENTURY 21 Local century 21 51 21
8
Real Estate by Movoto movoto 38 27
9
KW: Buy & Sell Real Estate kw 41 37
10
Apartments & Rentals - Zillow renting apartments 58 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
air b&b 80 23 247 156
irnb 80 30 248 231
zilliow 78 19 250+ 110
zilliw 78 18 250+ 106
zillow 76 21 250+ 107

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb airnbnb 80 34
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 24
4
B&B finder | Often free cancellation! b&v apps ≤5 21
5
UBER – Vacation Rentals & Real Estate Sales irnb 80 30
6
Airbnb Guide for Guests - Book & Travel smart 숙박공유 ≤5 27
7
B&B Hotels gestione prenotazioni b and b ≤5 8
8
BNB ACCESS my bnb app ≤5 11
9
Vrbo Vacation Rentals vrbo 62 34
10
Booking.com: Hotels, Apartments & Accommodation bôking 80 16

These five keywords: “air b&b”, “irnb”, “zilliow”, “zilliw”, “zillow”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, “B&B finder | Often free cancellation!”, “UBER – Vacation Rentals & Real Estate Sales”, “Airbnb Guide for Guests - Book & Travel smart”, “B&B Hotels”, “BNB ACCESS”, “Vrbo Vacation Rentals”, “Booking.com: Hotels, Apartments & Accommodation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “realestate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “realestate