"bat" App Store Keywords Research Case | ASOTools
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"bat" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bat” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “german to english translator”, “barneys”, “wettpad”, “sheim”, “rbay”, “spy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bat” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bat from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chaturbate 68 27 250+ 196
bath and body works 67 36 250+ 186
bed bath and beyond 66 48 249 216
debatable 65 57 248 237
debating 65 15 248 85

The search volume of the core keyword bat in Google App Store reached 53, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bat Messenger bat massenger 9 11
2
Wild Bat Simulator 3D bats games 31 32
3
Bat Simulator bats game game ≤5 24
4
Flying Bat Transform Robot Moto Bike Robot Games bat games 26 39
5
Echo Meter Touch Bat Detector, Recorder & Analyzer echolocation 16 23
6
Bat Sounds bat sounds ≤5 30
7
BatLib - Bat calls fledermausdetektor deutsch ≤5 18
8
BAT Mobileticket bat mobileticket ≤5 30
9
Bat Launcher batman interface themes ≤5 21
10
Bat Recorder echo meter touch bat detector ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamesaa 75 68 250+ 248
mcricket 75 60 248 234
crocket 75 51 250+ 208
mlb scores 75 11 250+ 66
mlb 71 26 250+ 65

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Clash of Clans clash of clans 61 37
2
Lords Mobile: Kingdom Wars lorde 46 46
3
8 Ball Pool pool 56 73
4
Super Mario Run mario 61 29
5
Miraculous Ladybug & Cat Noir mila kunis 60 55
6
Matchington Mansion tiffani thiessen 43 55
7
Candy Crush Saga candy crush 61 26
8
Vector vectors 55 11
9
Boxing Star boxing's 60 7
10
Jewels Magic: Mystery Match3 fragrant jewels 26 20

These five keywords: “gamesaa”, “mcricket”, “crocket”, “mlb scores”, “mlb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Clash of Clans”, “Lords Mobile: Kingdom Wars”, “8 Ball Pool”, “Super Mario Run”, “Miraculous Ladybug & Cat Noir”, “Matchington Mansion”, “Candy Crush Saga”, “Vector”, “Boxing Star”, “Jewels Magic: Mystery Match3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bat”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bat