"rally" App Store Keywords Research Case | ASOTools
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"rally" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rally” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the smurfs”, “mimosas”, “dzikir pagi”, “happy tree friends”, “kim kar”, “juror”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rally” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rally from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
morally 55 29 250+ 135
rallys 34 9 250+ 77
generally 29 17 250+ 146
sturgis motorcycle rally 29 13 250+ 133
rallye 28 12 249 94

The search volume of the core keyword rally in Google App Store reached 44, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rally® rally health 22 35
2
Rally Fury - Extreme Racing furuy 48 54
3
Real Rally: Drift & Rally Race rally racing car games 2019 ≤5 30
4
Rush Rally 3 rally cross 24 12
5
Rally Racer Dirt gazoo 28 43
6
M.U.D. Rally Racing colin mcrae 36 23
7
Rush Rally 2 rush rally 2 ≤5 30
8
Rally Racer EVO® rallying cars 28 10
9
Pocket Rally LITE rarely 29 23
10
Asphalt Xtreme: Rally Racing xtremes 39 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
xcars 72 53 250+ 232
j u e g o s 70 61 250+ 240
btferrari 63 14 250+ 119
nintendo switch 62 19 250+ 156
mario 61 30 250+ 108

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CarX Drift Racing 2 drftin 45 16
2
CarX Drift Racing xcar drifting 34 15
3
CarX Highway Racing hi way 41 38
4
CarX Drift Racing Lite car x drifting racing lite ≤5 22
5
X-Car.Заказ такси xcar 8 25
6
Drift Racing X красотулька ≤5 25
7
Spintrials Offroad Car Driving & Racing Games 2020 biler 26 16
8
CARFAX Car Care carfox 55 38
9
Car Simulator 2020 voitures 45 38
10
Torque Burnout burned out 46 25

These five keywords: “xcars”, “j u e g o s”, “btferrari”, “nintendo switch”, “mario”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CarX Drift Racing 2”, “CarX Drift Racing”, “CarX Highway Racing”, “CarX Drift Racing Lite”, “X-Car.Заказ такси”, “Drift Racing X”, “Spintrials Offroad Car Driving & Racing Games 2020”, “CARFAX Car Care”, “Car Simulator 2020”, “Torque Burnout”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rally”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rally