"qr-код" App Store Keywords Research Case | ASOTools
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"qr-код" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “qr-код” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “candy”, “sophos”, “chewing gum”, “وسيم يوسف”, “surpri”, “slovenia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “qr-код” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword qr-код from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
qr-коды 33 12 250+ 123
qr-кода 33 11 250+ 106
сканер qr-кода 16 9 250+ 128
как отсканировать qr-код 12 9 250+ 132
qr-код сканер 12 9 250+ 123

The search volume of the core keyword qr-код in Google App Store reached 33, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
QR Scanner - Free QR Code Reader & Barcode Scanner barcode essentials pty ltd ≤5 30
2
QR Maker &Scanner /Barcode generator / QR reader smart bt notifier scanner ≤5 22
3
QR Scanner sawanghealth ≤5 30
4
QR Code Creator and Reader qr code creator and reader ≤5 30
5
QR Reader and Barcode Scanner mrv obras qr-code ≤5 30
6
QR code scanner, correct, free karekod 23 12
7
Qr Scanner 2020 - Document Scanner & PDF Creator event wizard attendee scanner for iphone ≤5 4
8
QR Scanner : QR code maker, barcode Scanners praktis kendiri ≤5 25
9
QR Code Scanner - Barcode Reader & Create QR Code pemindahan kode qr pembaca kode buat kode qr ≤5 6
10
QR Scanner - Free, Safe QR Code Reader, Zero Ads qr code reader trend micro ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
qr co 61 63 250+ 116
qr/code 61 12 250+ 117
qpr code 61 12 250+ 114
qr code 57 61 250+ 115
qr code scan 56 31 250+ 119

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
QR code reader / QR Code Scanner qrcode 47 14
2
FREE QR Scanner: Barcode Scanner & QR Code Scanner qpr code 61 12
3
QR & Barcode Scanner qr/code 61 12
4
QR code reader qr decoder 12 30
5
Free QR code Scanner app ernstings family 55 50
6
QR & Barcode Reader upc 38 24
7
QR Code Scanner & Reader - QR Generator Free scan q r code 56 13
8
Free QR Scanner - Barcode Scanner, QR Code Reader skinner 23 17
9
FREE QR Barcode Scanner: QR Scanner/QR Code Reader qrs reader 34 30
10
QR Code Reader - Scanner App qr code read 43 39

These five keywords: “qr co”, “qr/code”, “qpr code”, “qr code”, “qr code scan”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “QR code reader / QR Code Scanner”, “FREE QR Scanner: Barcode Scanner & QR Code Scanner”, “QR & Barcode Scanner”, “QR code reader”, “Free QR code Scanner app”, “QR & Barcode Reader”, “QR Code Scanner & Reader - QR Generator Free”, “Free QR Scanner - Barcode Scanner, QR Code Reader”, “FREE QR Barcode Scanner: QR Scanner/QR Code Reader”, “QR Code Reader - Scanner App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “qr-код”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “qr-код