"free game for kids" App Store Keywords Research Case | ASOTools
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"free game for kids" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free game for kids” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bubblegum princess”, “common”, “haka”, “reproductive system”, “camel”, “best games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free game for kids” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free game for kids from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
game free for kids 46 16 250+ 175
sliding puzzle hd free game for kids ≤5 6 250+ 110
classic fnaf solitaire - free game for kids ≤5 30 250+ 172
funky car crush - free match 3 game for kids ≤5 30 250+ 171
my virtual pet - cute animals free game for kids ≤5 30 250+ 168

The search volume of the core keyword free game for kids in Google App Store reached 38, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 177 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Masha and the Bear Child Games under games 55 30
2
PBS KIDS Games games what are free 55 49
3
Monster Trucks Game for Kids 2 game for kids 43 24
4
Colors for Kids, Toddlers, Babies - Learning Game ganes for kids 46 17
5
World of Peppa Pig – Kids Learning Games & Videos pippa pig 70 17
6
Kids Balloon Pop Game Free 🎈 kids games 55 26
7
Dinosaur games for kids and toddlers 2 4 years old dinosaur games 55 20
8
Makeup Girls - Makeup & Dress-up games for kids kid hames 46 19
9
Baby Games for 2,3,4 year old toddlers cocuk oyunlari 31 17
10
Sea Fishing for Kids - fun fishing adventure fishing games for kids 19 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nafflix 93 43 250+ 185
tim rok 83 44 250+ 199
apple apple 82 8 250+ 54
tubifly 80 68 249 246
amazon video prime 77 22 250+ 128

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
SHOWTIME showtime 54 36
4
DVD Netflix dvds 46 9
5
Nick Jr. - Shows & Games nick jonas 56 46
6
Nick nlck 68 57
7
Freeform - Movies & TV Shows freeform 42 28
8
Lifetime - Watch Full Episodes & Original Movies married at first sight 30 22
9
DisneyNOW – Episodes & Live TV dosneyland 60 64
10
Old Movies - Oldies but Goldies ol 60 65

These five keywords: “nafflix”, “tim rok”, “apple apple”, “tubifly”, “amazon video prime”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “SHOWTIME”, “DVD Netflix”, “Nick Jr. - Shows & Games”, “Nick”, “Freeform - Movies & TV Shows”, “Lifetime - Watch Full Episodes & Original Movies”, “DisneyNOW – Episodes & Live TV”, “Old Movies - Oldies but Goldies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free game for kids”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free game for kids