"puzzle *" App Store Keywords Research Case | ASOTools
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"puzzle *" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puzzle *” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mister-auto”, “mojitos”, “wa”, “autistic”, “android studio”, “wiki”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “puzzle *” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puzzle * from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
puzzle 55 92 249 190
puzzle-puzzle 55 25 250+ 164
puzzle puzzle 55 24 250+ 165
puzzling puzzle 55 20 250+ 171
jigsaw puzzle 52 62 249 107

The search volume of the core keyword puzzle * in Google App Store reached 55, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 189 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jigsaw Puzzles - Puzzle Game puzzle 55 92
2
Jigsaw Puzzles Pro ???? - Free Jigsaw Puzzle Games jigsaws puzzles 50 9
3
Jigsaw Puzzles - HD Puzzle Games puzzle game hd ≤5 11
4
Jigsaw Puzzles Epic jig saw puzzles 50 8
5
Jigsaw HD - Free Classic Puzzle Games jigsaw 46 69
6
Jigsaw Puzzle Crown - Classic Jigsaw Puzzles puzzles free games 18 30
7
Jigsaw Free - Popular Brain Puzzle Games jisgsaw 51 11
8
Magic Jigsaw Puzzles xjigsaw 51 56
9
Block! Hexa Puzzle™ játékok 38 52
10
Jigsaw Puzzle Collection HD - puzzles for adults jigsaw hd 14 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
teste 73 35 250+ 172
cleverness 68 62 250+ 235
looped game 60 33 250+ 173
teetris 60 30 250+ 175
tertis 60 22 250+ 134

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Speedtest by Ookla speeddtest 90 30
2
Brain Test: Tricky Puzzles brain games 48 43
3
Internet Speed Test-FiberTest for Android Smart TV test 59 80
4
Phone Check and Test testing 48 38
5
Love Test Calculator - Compatibility Tester Prank the love test 45 6
6
love test quieren 43 50
7
Brain Test 2: Tricky Stories vrain test 2 31 30
8
Easy Game - Brain Test & Free Tricky Mind Puzzle easy 65 84
9
Eligis - teste vocacional e profissional faculdade 34 18
10
Love Tester - Find Real Love testers 73 12

These five keywords: “teste”, “cleverness”, “looped game”, “teetris”, “tertis”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Speedtest by Ookla”, “Brain Test: Tricky Puzzles”, “Internet Speed Test-FiberTest for Android Smart TV”, “Phone Check and Test”, “Love Test Calculator - Compatibility Tester Prank”, “love test”, “Brain Test 2: Tricky Stories”, “Easy Game - Brain Test & Free Tricky Mind Puzzle”, “Eligis - teste vocacional e profissional”, “Love Tester - Find Real Love”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “puzzle *”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “puzzle *