"hair styles" App Store Keywords Research Case | ASOTools
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"hair styles" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair styles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “apple itunes”, “appian”, “denture”, “guegos”, “bitters”, “game of kings”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hair styles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair styles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
short hair styles 58 2 250+ 44
hair styles men 56 2 250+ 43
long hair styles 45 2 250+ 53
braid hair styles 36 2 250+ 29
hair styles for mens 36 1 250+ 42

The search volume of the core keyword hair styles in Google App Store reached 47, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Hairstyles hairstyles 51 42
2
Hairstyle Try On - Hair Styles and Haircuts haircuts style 39 5
3
Latest Hairstyles for Women 2020. hairstyle 2020 28 4
4
Hair Styles 2020 & Hair Style Video Tutorials hair styler app for girls video 2020 ≤5 1
5
Hairstyles step by step for girls hàir style 61 7
6
Selfie Hair Style chụp hình ghép tóc ≤5 7
7
Women Hairstyles Pro women hairstyle 24 9
8
Hairstyle Changer 2020 - HairStyle & HairColor Pro hairstyle 52 62
9
Boys Men Hairstyles and boys Hair cuts 2020 layer hair cutting 45 6
10
Hairstyles step by step easy hairstyles 34 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
monester 63 20 250+ 161
hair styler 61 11 250+ 104
hàir style 61 7 250+ 100
short hairstyles 58 4 250+ 42
short haircut 58 3 250+ 49

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Monster Job Search mondter 63 21
2
Unlimited Free VPN Monster - Fast Secure VPN Proxy vpnmoster 38 20
3
Monster Legends monsters 53 35
4
Monster High™ Beauty Shop: Fangtastic Fashion Game momsterhigh 50 39
5
Monster City monster city 15 19
6
Monster Dash barry 33 47
7
Monster Masters monsters games 21 13
8
Real Monster Truck Demolition Derby Crash Stunts monster crash ≤5 7
9
Monster Truck Destruction™ montrer truck 48 6
10
Monster! role-playing sensation monster crowd ≤5 30

These five keywords: “monester”, “hair styler”, “hàir style”, “short hairstyles”, “short haircut”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Monster Job Search”, “Unlimited Free VPN Monster - Fast Secure VPN Proxy”, “Monster Legends”, “Monster High™ Beauty Shop: Fangtastic Fashion Game”, “Monster City”, “Monster Dash”, “Monster Masters”, “Real Monster Truck Demolition Derby Crash Stunts”, “Monster Truck Destruction™”, “Monster!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hair styles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hair styles