"punk rock" App Store Keywords Research Case | ASOTools
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"punk rock" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “punk rock” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “trac”, “vertikal”, “bilgisayar”, “tarte”, “free photo editing apps”, “garden”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “punk rock” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword punk rock from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
punk rock bowling ≤5 16 249 176
punk rock radio ≤5 3 250+ 44
punk rock music for free ≤5 1 250+ 32
punk rock drum loops ≤5 30 250+ 233
punk rock games ≤5 30 250+ 159

The search volume of the core keyword punk rock in Google App Store reached 33, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Punk Rock Music. kachenstein: punk rock, celluloid and living dead ≤5 30
2
Punk Rock Radio punk 35 42
3
Punk Rock FM punk rock radio ≤5 3
4
Punk Ringtones Free ramones ringtones ≤5 10
5
Punk Wallpaper punks wallpaper 14 30
6
PUNK IS NOT DEAD punks not dead 19 34
7
Punk Rock Radio punk rock radio ≤5 3
8
Punk Rock Skull Themes Live Wallpapers wallpaper anak punk rock hidup ≤5 30
9
Pop Punk Amino amino for: pop punk and emo ≤5 30
10
Free Punk Music 2019 punks not dead 19 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
tik tok 87 41 250+ 97
tiktok 83 63 250+ 99
tiek took 83 57 250+ 241
tjkok 83 57 250+ 225

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual northwestern mutual 37 47
2
Voliz - Poll on WhatsApp realizar encuestas whatsapp ≤5 20
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free messenger pro ≤5 11
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 38
7
New Sniper Shooting 2019 –Free Shooting Games shoting 51 32
8
Stickman Hook exstention 53 58
9
SmartThings smartthings 48 24
10
WhatSaga | Story Split | Save Status wa long lei ≤5 30

These five keywords: “wehatsa”, “tik tok”, “tiktok”, “tiek took”, “tjkok”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “punk rock”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “punk rock