"editing app" App Store Keywords Research Case | ASOTools
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"editing app" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “editing app” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “soccer results”, “americana”, “flops”, “electricity”, “headspace”, “xbox game pass”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “editing app” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword editing app from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
editing apps 47 43 250+ 232
editing apps for videos 43 29 250+ 194
photo-editing app 41 36 250+ 225
vidéo editing app 41 33 250+ 208
editing app video 41 25 250+ 178

The search volume of the core keyword editing app in Google App Store reached 37, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 236 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VivaCut - PRO Video Editor, Video Editing App edit 52 92
2
Photo Editor Pro bildern 82 53
3
PowerDirector - Video Editor App, Best Video Maker power 61 74
4
PicsArt Photo Editor: Pic, Video & Collage Maker picsart 65 43
5
Tempo - Music Video Editor with Effects tympo 66 59
6
Video Editor for Youtube & Video Maker - My Movie for youtube videos 73 30
7
YouCut - Video Editor & Video Maker, No Watermark video editor · 60 24
8
Video Editor, Crop Video, Edit Video, Magic Effect video edit 51 68
9
Funimate: Video Editor & Music Clip Star Effects funimate 62 48
10
Video Editor & Video Maker - InShot vidros editor 51 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inesta gram 100 39 248 179
fobuk 100 30 249 244
instugrame 100 30 249 234
trudication 87 53 249 220
viddeo 85 48 250+ 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instagra 100 99
2
Instasize: Photo Editor + Collage instagram size 28 15
3
Downloader for Instagram: Photo & Video Saver video download for instagram 66 30
4
Layout from Instagram: Collage layout 51 43
5
Repost for Instagram - Regrann regann 38 43
6
Video, Photo & Story downloader for Instagram - IG download video insta 66 30
7
Threads from Instagram threads 48 25
8
Coolgram - Instagram panorama, grid and square coolgram - instagram panorama grid and square ≤5 26
9
Insta Tools - An Integrated Instagram Toolkit instagram hacks 30 16
10
IMVU: Avatar Virtual life game 3d. Chat and Social imvu 63 43

These five keywords: “inesta gram”, “fobuk”, “instugrame”, “trudication”, “viddeo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Instasize: Photo Editor + Collage”, “Downloader for Instagram: Photo & Video Saver”, “Layout from Instagram: Collage”, “Repost for Instagram - Regrann”, “Video, Photo & Story downloader for Instagram - IG”, “Threads from Instagram”, “Coolgram - Instagram panorama, grid and square”, “Insta Tools - An Integrated Instagram Toolkit”, “IMVU: Avatar Virtual life game 3d. Chat and Social”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “editing app”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “editing app