"promo" App Store Keywords Research Case | ASOTools
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"promo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “promo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “moi”, “two-player games”, “googl map”, “parts of speech”, “famous quotes…”, “first community credit union”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “promo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword promo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
promo codes roblox 60 11 250+ 84
promotional codes 51 5 250+ 43
papa johns promo codes 45 20 249 171
amazon promotional codes 45 5 250+ 52
roblox promo codes 44 8 250+ 68

The search volume of the core keyword promo in Google App Store reached 35, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Promo: Marketing Video Maker promotional 41 18
2
LoginStore - All in One catalog, promo & sale promos 41 16
3
VideoADKing - Promo Video, Intro Maker, Ad Creator storyblocks 36 29
4
Promo Cash&Carry ch promo ≤5 30
5
The Promo App the promo app ≤5 4
6
Promo Codes, Vouchers and Coupons promotional codes 51 5
7
Movie Promo movie promo ≤5 5
8
Promo Portal sony music promo portal ≤5 30
9
The Coupons App® coupon codes 29 5
10
Marketing Video Maker: Intro, Promo Video Ad Maker marketing video ad maker ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
s h e i n 80 26 250+ 171
eapne 80 30 250+ 231
shein 78 28 250+ 166
sbope 78 30 248 236
sboppe 78 30 248 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SHEIN-Fashion Shopping Online shien 80 29
2
Guide for Shein - Fashion Online Shopping Platform fashion women clothing online ≤5 4
3
Coupons for SHEIN clothing promo codes by Couponat shein 78 28
4
Shein Online Shopping All in One App shein-fashion shopping online 20 13
5
ROMWE - Daily Outfit Fashion romwe 58 34
6
Coupons For Shein 2020 shein.com ≤5 30
7
Clothes & Shoes - Shein shein - moda femenina tienda mexico ≤5 22
8
Fashion Nova fashion nova 65 29
9
ZAFUL - My Fashion Story zafal 55 40
10
Forever 21 - The Latest Fashion & Clothing 21 forever 65 33

These five keywords: “s h e i n”, “eapne”, “shein”, “sbope”, “sboppe”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SHEIN-Fashion Shopping Online”, “Guide for Shein - Fashion Online Shopping Platform”, “Coupons for SHEIN clothing promo codes by Couponat”, “Shein Online Shopping All in One App”, “ROMWE - Daily Outfit Fashion”, “Coupons For Shein 2020”, “Clothes & Shoes - Shein”, “Fashion Nova”, “ZAFUL - My Fashion Story”, “Forever 21 - The Latest Fashion & Clothing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “promo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “promo