"project management" App Store Keywords Research Case | ASOTools
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"project management" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “project management” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “in-out”, “teamfight tactics”, “vodafone bill payment”, “edit videos”, “gta5”, “farmville”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “project management” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword project management from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
project management tools 21 3 250+ 42
project management software 19 3 250+ 40
project management training 12 4 250+ 43
project management professional certification 11 5 248 46
project management techniques 7 2 248 32

The search volume of the core keyword project management in Google App Store reached 42, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Contractor+: Estimate, Invoice, Project Management estimators 43 15
2
Task & Project Management - MeisterTask manage projects 46 4
3
Smartsheet: Project, Team, Task, & Work Management smart sheets 46 25
4
Task manager - Project 365 gestão de projetos 18 8
5
Learn Project Management learn project management ≤5 30
6
PMP - Project Management Professional project management training 12 4
7
Project Manager project manager 34 17
8
Wrike - Remote Project Management wrike 34 47
9
Project Schedule Free gannt 34 11
10
Project Management construction project management free books ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tiek took 83 57 250+ 241
microsodt teams 78 26 250+ 131
mucrosoft teams 78 22 250+ 114
mircosoft team 78 22 250+ 111
miscrosoft teams 78 21 250+ 113

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TikTok tik tok 87 41
2
TickTick: ToDo List Planner, Reminder & Calendar ticktick 34 16
3
Tik Tik - Funny Video for Tik Tok tik'tik 31 30
4
Downloader TikTok No Watermark - DoTik dootalk 12 30
5
Miga Town: My World mig 38 41
6
Music player - 10 bands equalizer Audio player taught 39 24
7
Videos for Tik Tok App nautanki video 19 18
8
Video Downloader for TikTok tjkok 83 57
9
Video Downloader for TikTok tiltak video ≤5 23
10
Open Camera carmera 61 32

These five keywords: “tiek took”, “microsodt teams”, “mucrosoft teams”, “mircosoft team”, “miscrosoft teams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TikTok”, “TickTick: ToDo List Planner, Reminder & Calendar”, “Tik Tik - Funny Video for Tik Tok”, “Downloader TikTok No Watermark - DoTik”, “Miga Town: My World”, “Music player - 10 bands equalizer Audio player”, “Videos for Tik Tok App”, “Video Downloader for TikTok”, “Video Downloader for TikTok”, “Open Camera”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “project management”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “project management