"farmville" App Store Keywords Research Case | ASOTools
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"farmville" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “farmville” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pnr status”, “quieres”, “audacity”, “rusher”, “khakis”, “garden warfare 2 plants vs zombies”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “farmville” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword farmville from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
farmville 2 30 34 249 211
farmville 2: country escape 26 32 250+ 211
farmville2 24 35 250+ 219
farmville 3 23 29 250+ 193
zynga farmville 2 21 30 250+ 201

The search volume of the core keyword farmville in Google App Store reached 44, its difficulty level reached 41, and the number of apps related to it reached 249, among them, there are 209 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FarmVille 2: Country Escape farmer bill 48 28
2
FarmVille 2: Tropic Escape tropics 45 32
3
Hay Day farm 52 88
4
Family Farm Seaside family farm 35 31
5
Farm Story™ gresh farm 28 16
6
Farm Day Village Farming: Offline Games farming games 34 24
7
Green Farm 3 green farm 15 27
8
Town Village: Farm, Build, Trade, Harvest City villages games 11 19
9
FV2 Info (Unofficial) farmville 2 city escape ≤5 30
10
Village and Farm farm village 9 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblixo 88 30 250+ 240
best buu 82 53 249 227
mineuraft 78 30 250+ 234
solatair 75 36 250+ 211
hotel 72 84 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO Harry Potter: Years 1-4 lego harry potter 44 29
2
FRAG Pro Shooter frank ocean 48 57
3
Episode - Choose Your Story stiry 58 33
4
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 28
5
The Sims™ FreePlay the simer 48 51
6
Supreme Duelist Stickman (2) 65 48
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Hitmasters headmasters 29 40
9
Hay Day farm 52 88
10
slither.io game 70 100

These five keywords: “roblixo”, “best buu”, “mineuraft”, “solatair”, “hotel”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “farmville”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “farmville