"principle" App Store Keywords Research Case | ASOTools
×

"principle" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “principle” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “evils”, “stack overflow”, “conversação”, “esp”, “piropos”, “3 2 1 go”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “principle” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword principle from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
principles of accounting 33 12 250+ 78
principles 31 24 250+ 20
principles of management 31 10 250+ 58
ray dalio principles 24 30 248 198
principles ray dalio 21 32 249 183

The search volume of the core keyword principle in Google App Store reached 40, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Principal® principal 49 51
2
Principles In Action principles 31 24
3
Principle Suite apps by principle ≤5 30
4
First Principles first principles 19 7
5
principles ray dalio ray dalio 29 43
6
principles book ray dalio principles 24 30
7
Principle of Management management by stephen p robbins ≤5 30
8
Principles Dot Collector dot collector: finger practice ≤5 30
9
Principle of Management contingency theory 21 39
10
Principle of Accounting zambia ministry of finance executive monitor ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
giamail 100 74 250+ 247
twithr 93 30 250+ 243
outlock 90 47 250+ 197
drive google 85 41 249 188
hoogle drive 85 36 249 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail gmail 93 46
2
free video calls and chat lizzy caplan 48 55
3
Google Chrome: Fast & Secure chrome 76 47
4
Microsoft OneDrive truxmap 80 68
5
Google Drive googke drive 85 41
6
YouTube youtubetm 100 70
7
Skype - free IM & video calls skype 71 25
8
YouTube Kids youtoubu 100 30
9
Google Photos images 73 68
10
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30

These five keywords: “giamail”, “twithr”, “outlock”, “drive google”, “hoogle drive”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “free video calls and chat”, “Google Chrome: Fast & Secure”, “Microsoft OneDrive”, “Google Drive”, “YouTube”, “Skype - free IM & video calls”, “YouTube Kids”, “Google Photos”, “Microsoft Office: Word, Excel, PowerPoint & More”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “principle”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “principle