"race horses" App Store Keywords Research Case | ASOTools
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"race horses" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “race horses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pdf to excel”, “وماسنجر”, “rasi palan”, “for”, “say something”, “marcos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “race horses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword race horses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
race horses champions 2 lite ≤5 30 250+ 86
race horses champions 2 ≤5 8 250+ 112
race horses champions lite ≤5 6 250+ 98
race horses champions for iphone ≤5 14 250+ 162
race horses champions free 2 ≤5 30 250+ 201

The search volume of the core keyword race horses in Google App Store reached 46, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rival Stars Horse Racing horse racing 45 38
2
Horse Races Now horse races 46 5
3
Photo Finish Horse Racing hores racing 46 6
4
Race Horses Champions Free race horses champions 2 lite ≤5 30
5
Horse Racing 3D caballos de carreras 29 8
6
Derby Horse Quest horse derby 23 6
7
Horse Racing Games 2020: Derby Riding Simulator race horsing games 16 6
8
Horse Racing Manager 2020 hres ≤5 30
9
Champion Horse Racing champoinship 17 41
10
Horse Racing - Derby Quest Race Horse Riding Games ghoda race wala game ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tjk 70 45 250+ 189
car 68 100 250+ 220
cars 67 51 250+ 227
hot 66 73 249 43
zeturf 66 28 250+ 136

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tjk At Yarışı (Altılı Ganyan) Tahminleri tjk muhtemel 46 41
2
Ganyan Canavarı - At Yarışları tjk sonuçları 65 21
3
TJK At Yarışı Tahminleri,6 lı Ganyan,Ganyan Analiz tjk muhtemel 46 41
4
Ganyan Portal - At Yarışı Tahmin Analiz tjk sonuçları 65 21
5
GanyanTime.com - Ücretsiz At Yarışı Tahminleri tjk sonuçları 65 21
6
At Yarışı Altılı Ganyan Bülten ganyan canavarı - at yarışları ≤5 30
7
Ganyan AI tjk muhtemel 46 41
8
Geçilmez At Yarışı Tahminleri - 2020 tahminleri ≤5 30
9
Ganyan TV - Canlı İzle HD tjk muhtemel 46 41
10
Beygirlerin Dünyası - At Yarışı Tahminleri tjk sonuçları 65 21

These five keywords: “tjk”, “car”, “cars”, “hot”, “zeturf”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tjk At Yarışı (Altılı Ganyan) Tahminleri”, “Ganyan Canavarı - At Yarışları”, “TJK At Yarışı Tahminleri,6 lı Ganyan,Ganyan Analiz”, “Ganyan Portal - At Yarışı Tahmin Analiz”, “GanyanTime.com - Ücretsiz At Yarışı Tahminleri”, “At Yarışı Altılı Ganyan Bülten”, “Ganyan AI”, “Geçilmez At Yarışı Tahminleri - 2020”, “Ganyan TV - Canlı İzle HD”, “Beygirlerin Dünyası - At Yarışı Tahminleri”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “race horses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “race horses