"pregnacy" App Store Keywords Research Case | ASOTools
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"pregnacy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pregnacy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “starfall”, “mcds”, “kurir”, “the notebook”, “integrated”, “marketplace”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pregnacy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pregnacy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pregnacy apps 23 8 250+ 75
pregnacy games ≤5 7 250+ 110
pregnacy plus ≤5 7 250+ 73
pregnacy workout ≤5 3 250+ 66
pregnacy simulator ≤5 13 250+ 150

The search volume of the core keyword pregnacy in Google App Store reached 56, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pregnancy + | tracker app, week by week in 3D pregnancy 54 62
2
Pregnancy Tracker + Countdown to Baby Due Date baby center 47 14
3
Pregnancy Week By Week pregnancy symptoms week by week 24 5
4
Pregnancy & Baby Tracker vabye 63 62
5
Pregnancy Day by Day my baby day ≤5 11
6
Pregnancy Tracker: What to Expect When Expecting calendario de embarazo 26 12
7
Ovia Pregnancy Tracker: Baby Due Date Countdown amniotic fluid 33 46
8
GLOW. Pregnancy & Baby Tracker nuture 41 49
9
Pregnancy App & Baby Tracker | Preglife planujemy ciążę ≤5 20
10
Pregnancy Tracker Week by Week trimesters 31 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pintersti 87 30 250+ 248
pinteretz 87 30 250+ 30
wp 82 74 250+ 56
soundloudi 75 36 250+ 189
soundcloader 75 30 250+ 30

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Parchisi STAR Online leura mer 77 61
2
Wattpad - Read & Write Stories wappad 73 44
3
Darkness and Flame 4 (free to play) flames 4 fun ≤5 11
4
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
5
Pinterest printreste 87 56
6
Waze - GPS, Maps, Traffic Alerts & Live Navigation waze 62 28
7
Free Music Player(Download Now)+Podcast Downloader chad kroeger 38 45
8
Pinterest Lite intéressé 26 41
9
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
10
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 31

These five keywords: “pintersti”, “pinteretz”, “wp”, “soundloudi”, “soundcloader”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Parchisi STAR Online”, “Wattpad - Read & Write Stories”, “Darkness and Flame 4 (free to play)”, “Spotify: Listen to new music, podcasts, and songs”, “Pinterest”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “Free Music Player(Download Now)+Podcast Downloader”, “Pinterest Lite”, “ZEDGE™ Wallpapers & Ringtones”, “OfferUp: Buy. Sell. Letgo. Mobile marketplace”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pregnacy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pregnacy