"novels" App Store Keywords Research Case | ASOTools
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"novels" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “novels” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “three little pigs”, “newsnow”, “الدواء”, “طلباتي”, “dewalt”, “green bay packers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “novels” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword novels from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
romance novels 29 9 250+ 61
urdu novels 29 5 250+ 11
novels in urdu 29 30 250+ 9
graphic novels 28 11 250+ 104
light novels 24 17 249 145

The search volume of the core keyword novels in Google App Store reached 38, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Novels. Choose your story: choice & decisions game novel game 9 18
2
Readict - Free & Unlimited Romance Novels catherine bell 48 57
3
Inkitt: Books, Novels, Stories chris colfer 43 56
4
Lovel - FREE Story, Novel & Fiction love read 29 20
5
FreeNovel - free novels & fictions free novels 17 7
6
Novels & Books in English sudha murthy 39 45
7
Webnovel webnovel 44 28
8
Novelfull - Romance novels and fantasy stories novelfull 27 21
9
NovelToon - Read and Tell Stories novel cool 24 13
10
iReader - Novel,Comic iread 43 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
epic gamrs 77 34 250+ 187
epic gamss 77 30 250+ 172
wappad 73 44 250+ 216
wattpas 73 43 250+ 209
wattadd 73 36 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Epic: Kids' Books & Educational Reading Library epic gamss 77 30
2
Free Epic Games PC, Steam, uPlay, Blizzard & more free epic games 26 21
3
Free Games Radar for Steam, Epic Games, Uplay epix games 77 41
4
Asphalt 9: Legends - 2019's Action Car Racing Game alpshat 60 38
5
Epic Seven epic seven 42 42
6
Mahjong Epic mahjong royal ≤5 30
7
Epic Conquest epic conquest 9 30
8
Epic Game Maker - Create and Share Your Levels! maker game 36 20
9
Free PC Games. Show you all game giveaways epic ganes store 55 30
10
Epic Monster TD - RPG Tower Defense pokemon tower defense 23 18

These five keywords: “epic gamrs”, “epic gamss”, “wappad”, “wattpas”, “wattadd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Epic: Kids' Books & Educational Reading Library”, “Free Epic Games PC, Steam, uPlay, Blizzard & more”, “Free Games Radar for Steam, Epic Games, Uplay”, “Asphalt 9: Legends - 2019's Action Car Racing Game”, “Epic Seven”, “Mahjong Epic”, “Epic Conquest”, “Epic Game Maker - Create and Share Your Levels!”, “Free PC Games. Show you all game giveaways”, “Epic Monster TD - RPG Tower Defense”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “novels”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “novels