"brick" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brick” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hellotalk”, “властелин колец”, “usaa insurance”, “chelsea fc”, “dan the man”, “kipling”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “brick” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brick from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
purple bricks | 51 | 42 | 250+ | 185 |
rubricks cube | 50 | 4 | 250+ | 45 |
brickseek | 49 | 23 | 248 | 142 |
stanley kubrick | 46 | 45 | 250+ | 217 |
magic brick | 46 | 29 | 249 | 141 |
The search volume of the core keyword brick in Google App Store reached 46, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Bricks Breaker Quest | bricks | 45 | 44 | |
2 |
|
Bricks VS Balls - Casual brick crusher game | and vs | ≤5 | 33 |
3 |
|
Bricks Balls Action - Brick Breaker Puzzle Game | breaker ball | 9 | 9 |
4 |
|
Bricks Ball Crusher | bricks ball crusher | 22 | 9 |
5 |
|
Bricks DEMOLITION | ladrillos | 34 | 12 |
6 |
|
Brick Blast | blast brick pro | ≤5 | 10 |
7 |
|
Bricks and Balls - Bricks Breaker Crusher | bricks and balls | 17 | 8 |
8 |
|
Brick Classic - Brick Game | bricks game | 24 | 11 |
9 |
|
Bricks Breaker - Glow Balls | breakers | 33 | 12 |
10 |
|
Brick Breaker Star: Space King | spring breakers | 43 | 42 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
legos | 66 | 25 | 250+ | 155 |
lego | 65 | 35 | 250+ | 140 |
ball gates | 65 | 26 | 250+ | 121 |
bbtman | 63 | 55 | 249 | 243 |
tetris | 61 | 18 | 250+ | 97 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
LEGO® Building Instructions | lego | 65 | 35 |
2 |
|
LEGO® DUPLO® WORLD | dulpo lego | 45 | 38 |
3 |
|
LEGO® Life: Safe Social Media for Kids | lego minecraft | 39 | 24 |
4 |
|
LEGO® Super Mario™ | super mario maker2 | 36 | 30 |
5 |
|
LEGO® Tower | leog | 46 | 25 |
6 |
|
LEGO® Star Wars™: TFA | legstar wars | 53 | 29 |
7 |
|
LEGO® Friends: Heartlake Rush | lego fends | 51 | 30 |
8 |
|
LEGO® Legacy: Heroes Unboxed | unboxed | 31 | 35 |
9 |
|
LEGO® DUPLO® Connected Train | lego trains | 31 | 11 |
10 |
|
LEGO® HIDDEN SIDE™ | lego hidden side | 36 | 29 |
These five keywords: “legos”, “lego”, “ball gates”, “bbtman”, “tetris”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO® Building Instructions”, “LEGO® DUPLO® WORLD”, “LEGO® Life: Safe Social Media for Kids”, “LEGO® Super Mario™”, “LEGO® Tower”, “LEGO® Star Wars™: TFA”, “LEGO® Friends: Heartlake Rush”, “LEGO® Legacy: Heroes Unboxed”, “LEGO® DUPLO® Connected Train”, “LEGO® HIDDEN SIDE™”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “brick”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: