"brick" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brick” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hellotalk”, “властелин колец”, “usaa insurance”, “chelsea fc”, “dan the man”, “kipling”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brick” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brick from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
purple bricks 51 42 250+ 185
rubricks cube 50 4 250+ 45
brickseek 49 23 248 142
stanley kubrick 46 45 250+ 217
magic brick 46 29 249 141

The search volume of the core keyword brick in Google App Store reached 46, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bricks Breaker Quest bricks 45 44
2
Bricks VS Balls - Casual brick crusher game and vs ≤5 33
3
Bricks Balls Action - Brick Breaker Puzzle Game breaker ball 9 9
4
Bricks Ball Crusher bricks ball crusher 22 9
5
Bricks DEMOLITION ladrillos 34 12
6
Brick Blast blast brick pro ≤5 10
7
Bricks and Balls - Bricks Breaker Crusher bricks and balls 17 8
8
Brick Classic - Brick Game bricks game 24 11
9
Bricks Breaker - Glow Balls breakers 33 12
10
Brick Breaker Star: Space King spring breakers 43 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
legos 66 25 250+ 155
lego 65 35 250+ 140
ball gates 65 26 250+ 121
bbtman 63 55 249 243
tetris 61 18 250+ 97

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO® Building Instructions lego 65 35
2
LEGO® DUPLO® WORLD dulpo lego 45 38
3
LEGO® Life: Safe Social Media for Kids lego minecraft 39 24
4
LEGO® Super Mario™ super mario maker2 36 30
5
LEGO® Tower leog 46 25
6
LEGO® Star Wars™: TFA legstar wars 53 29
7
LEGO® Friends: Heartlake Rush lego fends 51 30
8
LEGO® Legacy: Heroes Unboxed unboxed 31 35
9
LEGO® DUPLO® Connected Train lego trains 31 11
10
LEGO® HIDDEN SIDE™ lego hidden side 36 29

These five keywords: “legos”, “lego”, “ball gates”, “bbtman”, “tetris”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO® Building Instructions”, “LEGO® DUPLO® WORLD”, “LEGO® Life: Safe Social Media for Kids”, “LEGO® Super Mario™”, “LEGO® Tower”, “LEGO® Star Wars™: TFA”, “LEGO® Friends: Heartlake Rush”, “LEGO® Legacy: Heroes Unboxed”, “LEGO® DUPLO® Connected Train”, “LEGO® HIDDEN SIDE™”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brick”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brick