"veganism" App Store Keywords Research Case | ASOTools
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"veganism" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “veganism” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lewandowski”, “crack”, “liam payne”, “paint by number”, “docusign”, “ti”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “veganism” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword veganism from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
veganismo argentina ≤5 2 249 33
veganismo gratis ≤5 1 250+ 36
vegan amino for: veganism ≤5 30 249 54
veganismo português ≤5 30 249 47
veganismo ≤5 30 248 43

The search volume of the core keyword veganism in Google App Store reached 53, its difficulty level reached 1, and the number of apps related to it reached 249, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Vegan Life vegan lifestyle mag ≤5 1
2
VeGuide - Go Vegan the Easy Way the vegan society 6 17
3
Find Vegan Restaurants & Vegetarian Food- HappyCow vegan 47 59
4
21-Day Vegan Kickstart neal barnard 12 15
5
Is It Vegan? vegans 53 1
6
Quit Meat - Easiest Way to Become Vegan/Vegetarian vegetariano 33 5
7
I'm vegan/vegetarian vegetarisch 28 8
8
Veganized - Vegan Recipes, Nutrition, Grocery List veganized 6 28
9
Vegetarian and vegan recipes vegan recipes 37 20
10
Veggly – Vegan and Vegetarian Dating gleichklang 23 37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
my fitness pal 58 20 250+ 147
myfitnesspal 55 22 250+ 153
recipes 54 64 250+ 99
loose 53 32 250+ 132
cowculator 53 23 250+ 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calorie Counter - MyFitnessPal myfitnesspal 55 22
2
Map My Fitness Workout Trainer map my 36 27
3
FitnessPal - Personal Fitness Trainer & Gym Coach mu fitness pal 41 27
4
Fitness Pal - Workout Gym and Bodybuilding Trainer iworkoutlogs ≤5 30
5
Calorie Counter - EasyFit free easyfit 21 27
6
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14
7
Calorie Counter by FatSecret calorie calculator 43 18
8
Female Fitness Pal - Women Workout at Home female fitness pal ≤5 30
9
Calorie Counter - MyNetDiary, Food Diary Tracker dietary 45 12
10
Walk with Map My Walk walk 51 67

These five keywords: “my fitness pal”, “myfitnesspal”, “recipes”, “loose”, “cowculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calorie Counter - MyFitnessPal”, “Map My Fitness Workout Trainer”, “FitnessPal - Personal Fitness Trainer & Gym Coach”, “Fitness Pal - Workout Gym and Bodybuilding Trainer”, “Calorie Counter - EasyFit free”, “Calorie Counter by Lose It! for Diet & Weight Loss”, “Calorie Counter by FatSecret”, “Female Fitness Pal - Women Workout at Home”, “Calorie Counter - MyNetDiary, Food Diary Tracker”, “Walk with Map My Walk”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “veganism”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “veganism