"portugueses" App Store Keywords Research Case | ASOTools
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"portugueses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “portugueses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “grocery outlet”, “eve online”, “jogos de”, “you version”, “sculptor”, “lighting mcqueen”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “portugueses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword portugueses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
verbos portugueses 7 5 250+ 81
caminhos de ferro portugueses ≤5 25 250+ 234
jogos portugueses ≤5 15 250+ 173
animes portugueses ≤5 5 250+ 97
stickers portugueses ≤5 4 250+ 99

The search volume of the core keyword portugueses in Google App Store reached 38, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Descobrimentos Portugueses cartografia portugal ≤5 12
2
Common Portuguese Verbs - Learn Portuguese learn portuguese verbs ≤5 30
3
Learn Portuguese Phrase | Portuguese Translator portuguese phrases ≤5 2
4
Portuguese Newspapers portugal newspapers ≤5 30
5
Portuguese English Dictionary & Translator Free english portuguese dictionary 11 8
6
Gramática Portuguesa Lições pronomes 43 12
7
Learn Brazilian Portuguese Vocabulary & Phrases portuguese brazil 14 3
8
Portuguese English Translator português inglês 33 11
9
Portuguese best dict melhor dicionario de ingles e portugues ≤5 7
10
Dicionário de Português Dicio - Online e Offline significados 56 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pof 72 24 250+ 171
pof> 72 23 250+ 173
duolingo 68 34 250+ 200
tradutor 67 24 250+ 155
duolimgo 66 32 250+ 203

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plenty of Fish Free Dating App pof> 72 23
2
Tips For POF Free Dating App - New pof> 72 23
3
Guide For POF Plenty of Fish Dating App plenty of fish 61 19
4
Guide for POF free Dating and Meet pof> 72 23
5
420 Singles 420 37 26
6
Tricks For POF Dating Free pof dating 27 13
7
Tagged - Meet, Chat & Dating tagged 64 51
8
Tips For POF Dating Free pof free 12 15
9
SKOUT - Meet, Chat, Go Live skout 52 37
10
Tinder - Dating, Make Friends and Meet New People tijder 75 39

These five keywords: “pof”, “pof>”, “duolingo”, “tradutor”, “duolimgo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Plenty of Fish Free Dating App”, “Tips For POF Free Dating App - New”, “Guide For POF Plenty of Fish Dating App”, “Guide for POF free Dating and Meet”, “420 Singles”, “Tricks For POF Dating Free”, “Tagged - Meet, Chat & Dating”, “Tips For POF Dating Free”, “SKOUT - Meet, Chat, Go Live”, “Tinder - Dating, Make Friends and Meet New People”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “portugueses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “portugueses