"portfolio" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “portfolio” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “settlements”, “طلباتي”, “red hat”, “diario”, “tim”, “cinema city”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “portfolio” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword portfolio from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
portfolios 56 7 250+ 59
portfolio docente 31 39 247 208
adobe portfolio 31 35 250+ 194
portfolio manager 29 10 250+ 90
my portfolios 28 5 250+ 84

The search volume of the core keyword portfolio in Google App Store reached 46, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Stocks Portfolio & Widget stock watcher 36 6
2
Brightspace Portfolio port folio 56 4
3
Investment portfolio, stocks, etf, forex, crypto etf 38 17
4
Blockfolio - Bitcoin and Cryptocurrency Tracker cryptocurrency 46 43
5
Art Portfolio portfolios 56 7
6
Delta - Bitcoin & Cryptocurrency Portfolio Tracker delta crypto 7 4
7
Art Portfolio Free: Create and style portfolios graphic design portfolio 24 11
8
Active Portfolio portfolio app ≤5 3
9
JStock - Stock Market, Watchlist, Portfolio & News stocks portfolio manager ≤5 30
10
Stox - Portfolio Tracker, Widget, Alarm, Analytics stock portfolio tracker india ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
market media 73 19 250+ 135
yahoo finace 73 19 250+ 125
yahoo fiance 73 17 249 122
finance yahoo 73 13 250+ 110
indexes 73 5 250+ 58

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MarketWatch dow jones live 65 9
2
Ripl: Social Media Marketing for Small Businesses social media marketing 30 15
3
CNBC: Breaking Business News & Live Market Data cbnc 65 20
4
Social Media Marketing ob social media marketing ≤5 7
5
StockMarkets - investment news, quotes, watchlists stock markets 61 14
6
Digital Marketing Poster Maker werbung 31 26
7
Bloomberg: Market & Financial News bloomberg ht 58 34
8
Crowdfire: Social Media Manager crowdfire 27 42
9
All social media and social networks in one app social media 54 60
10
All Social Media & Social Network in one app manage social network ≤5 5

These five keywords: “market media”, “yahoo finace”, “yahoo fiance”, “finance yahoo”, “indexes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MarketWatch”, “Ripl: Social Media Marketing for Small Businesses”, “CNBC: Breaking Business News & Live Market Data”, “Social Media Marketing”, “StockMarkets - investment news, quotes, watchlists”, “Digital Marketing Poster Maker”, “Bloomberg: Market & Financial News”, “Crowdfire: Social Media Manager”, “All social media and social networks in one app”, “All Social Media & Social Network in one app”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “portfolio”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “portfolio