"podcasting" App Store Keywords Research Case | ASOTools
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"podcasting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “podcasting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kazoo”, “skype for business”, “parshi”, “file compression”, “trade stock”, “artículos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “podcasting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword podcasting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
podcasting app 33 10 250+ 62
anchor podcasting 29 43 250+ 220
free podcasting app 7 6 250+ 54
powertalk podcasting ≤5 30 250+ 188
podcasting smarter pro ≤5 30 250+ 188

The search volume of the core keyword podcasting in Google App Store reached 38, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Podcasts: Discover free & trending podcasts podcast 62 77
2
Spreaker Studio - Start your Podcast for Free spraker 24 18
3
Anchor - Make your own podcast anchor 50 58
4
Podcast Player podcaster 58 13
5
Podcast App & Podcast Player - Podbean mangakast 41 57
6
Podcast Player & Podcast App - Castbox ipod cast 58 23
7
Wondery - Premium Podcast App, Immersive Stories wondery 29 46
8
Podcast Addict addict 48 50
9
Pocket Casts - Podcast Player pocket casts 31 27
10
Guide for Anchor Podcast Maker & Editor anchor 50 58

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twithr 93 30 250+ 243
wzap 90 66 250+ 240
new 87 100 250+ 204
tikto 83 55 249 140
apple 82 68 250+ 63

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Livestream Twitch Multiplayers Games Advices tuichi ≤5 30
2
Evony: The King's Return envy 45 32
3
Bowling King bowling 55 70
4
Teamfight Tactics: League of Legends Strategy Game tft 57 42
5
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
6
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
7
+Download 4 Instagram Twitter downland 7 20
8
Twitch: Livestream Multiplayer Games & Esports toitsh 85 68
9
pixiv ehentai 60 37
10
AMAZE! amazr 62 44

These five keywords: “twithr”, “wzap”, “new”, “tikto”, “apple”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Livestream Twitch Multiplayers Games Advices”, “Evony: The King's Return”, “Bowling King”, “Teamfight Tactics: League of Legends Strategy Game”, “PayPal Mobile Cash: Send and Request Money Fast”, “Discord - Talk, Video Chat & Hang Out with Friends”, “+Download 4 Instagram Twitter”, “Twitch: Livestream Multiplayer Games & Esports”, “pixiv”, “AMAZE!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “podcasting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “podcasting