"playgrounds" App Store Keywords Research Case | ASOTools
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"playgrounds" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “playgrounds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “duration”, “google earth live”, “frenchie”, “questria girls”, “ptsd”, “wallpapers cars”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “playgrounds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword playgrounds from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
swift playgrounds 27 21 248 126
playgrounds games 24 20 250+ 155
nba playgrounds 17 14 249 135
nba playgrounds 2 11 30 250+ 129
nba 2k playgrounds ≤5 17 249 169

The search volume of the core keyword playgrounds in Google App Store reached 43, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Playground Buddy playground buddy 8 26
2
Super Hero Playground: Ragdoll Stick apps playground ≤5 4
3
Spider Ragdoll Playground: Iron Human the playground ≤5 4
4
World War Playground: Ragdoll Human playground 48 44
5
GoWithKid - Playgrounds nearby площадки 14 16
6
Noob Stick Playground: Ragdoll Human ragdolls 41 9
7
Alien Stick Playground: Human Ragdoll aliens versus humans ≤5 14
8
Stick Dragon Playground: People Z selection of 10 cool buildings for people playgroun ≤5 21
9
Stick Ragdoll Playground 2: Zombie Human playgr ≤5 29
10
Stick Ragdoll Playground: Human Craft play ground 41 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
miand craft 78 25 250+ 170
cleverness 68 62 250+ 239
jumvo 66 55 250+ 229
legos 66 23 250+ 148
cool math games 62 15 250+ 79

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WorldCraft: 3D Build & Craft juegues 70 61
2
Pro Crafting MaxCraft Survival Edition meikueft 78 30
3
Block Craft 3D: Building Simulator Games For Free micraff 78 30
4
Baby Craft: Crafting & Building Adventure Games baby minecraft 16 6
5
My Craft Building Games Exploration mycraft 23 23
6
RealmCraft with Skins Export to Minecraft realmcraft 25 30
7
Build Craft - Crafting & Building 3D Games bulding games 25 24
8
Exploration Lite Craft padovano 39 55
9
Survival Cube Crafts Adventure Crafting Games cool crafts 9 30
10
Mini Craft New craft studio ≤5 5

These five keywords: “miand craft”, “cleverness”, “jumvo”, “legos”, “cool math games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WorldCraft: 3D Build & Craft”, “Pro Crafting MaxCraft Survival Edition”, “Block Craft 3D: Building Simulator Games For Free”, “Baby Craft: Crafting & Building Adventure Games”, “My Craft Building Games Exploration”, “RealmCraft with Skins Export to Minecraft”, “Build Craft - Crafting & Building 3D Games”, “Exploration Lite Craft”, “Survival Cube Crafts Adventure Crafting Games”, “Mini Craft New”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “playgrounds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “playgrounds