"duration" App Store Keywords Research Case | ASOTools
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"duration" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “duration” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “titulos”, “chords of guitar”, “gotv”, “feliz cumpleaños”, “edp”, “voiture”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “duration” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword duration from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
duration calculator 24 5 250+ 66
time duration calculator 21 3 250+ 48
time duration 18 7 250+ 97
cyl duration ≤5 30 249 121
duration video slow motion ≤5 6 250+ 103

The search volume of the core keyword duration in Google App Store reached 38, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 121 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Time Calc - Date Time & Duration Calculator tsuyoshi niwa ≤5 30
2
Missed Call Duration missed call bomber tak zang ≤5 13
3
O2Monitor- Oxygen Calculator oxygen levels in body ≤5 30
4
Callyzer - Analysis Call Data droidstats ≤5 19
5
Time Tracker 时间追踪 ≤5 7
6
Call Log Analytics - Call History Manager, Backup call log 24 29
7
Sleep Duration Alarm Widget sleep widget ≤5 8
8
Video Splitter for WhatsApp Status, Instagram splitter 29 46
9
Time Calculator playing time calculator ≤5 30
10
Oxygen Duration Calculator o2 tank calculator ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tktotk 83 34 250+ 165
bôking 80 16 250+ 92
méssager 78 65 250+ 241
medsanger 78 47 249 210
mesengar 78 30 249 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TikTak Made in India Short Video App tiktolk 54 33
2
YOU - Made in India, Short Video App maed in india live ≤5 6
3
Avatar Short Video App tikkiki ≤5 30
4
Bios for Tik Tok video muser musical.ly ≤5 1
5
Tik tik Indian short video - toktik india tikindian ≤5 30
6
Video Status video dekho na tik tok ≤5 30
7
TikTalk Star tiktok stars hub ≤5 30
8
Pixels - Mood tracker pixels 45 26
9
Reel - #1 Short Video App | Made in India ???????? reel 41 48
10
tic toc guide — Funny Video Status Guide tic tocs 46 11

These five keywords: “tktotk”, “bôking”, “méssager”, “medsanger”, “mesengar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TikTak Made in India Short Video App”, “YOU - Made in India, Short Video App”, “Avatar Short Video App”, “Bios for Tik Tok”, “Tik tik Indian short video - toktik india”, “Video Status”, “TikTalk Star”, “Pixels - Mood tracker”, “Reel - #1 Short Video App | Made in India ????????”, “tic toc guide — Funny Video Status Guide”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “duration”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “duration